Over 3L Indians visited Australia in 2017

Sakal Times
Thursday, 8 March 2018

Pune: The visitor arrivals from India to Australia have crossed the 3,00,000 mark as recorded by the Australian Bureau of Statistics (ABS) for the year ended December 2017, with an increase of 15.4 per cent over the previous year.

The reason for the same could be the focused strategy by Tourism Australia to maximise the potential of India and to strengthen Australia’s position as a preferred long haul destination by the year 2020.

India is also currently the eighth largest and the fastest growing inbound travel market for Australia.

Pune: The visitor arrivals from India to Australia have crossed the 3,00,000 mark as recorded by the Australian Bureau of Statistics (ABS) for the year ended December 2017, with an increase of 15.4 per cent over the previous year.

The reason for the same could be the focused strategy by Tourism Australia to maximise the potential of India and to strengthen Australia’s position as a preferred long haul destination by the year 2020.

India is also currently the eighth largest and the fastest growing inbound travel market for Australia.

The growing appetite for Australian holidays has been fueled by Tourism Australia’s consumer marketing campaign. There’s ‘Nothing Like Australia’ highlighting some of the very best attractions and experiences Australian tourism has to offer. The campaign showcases key pillars of food and wine, aquatic and coastal, and nature and wildlife. Tactical partnerships with key distribution and airline partners, and industry-first initiatives like the Airline Market Place, have been critical to raising Australia’s appeal.

In mid-2017 the Australian Department of Immigration and Border Protection extended online lodgment of visitor visa applications to all Indian nationals. The online application process provides a more convenient option for Indians looking to visit Australia.

Nishant Kashikar, Country Manager, Tourism Australia India and Gulf, said, “Australia is home to some of the world’s best tourism experiences and has been growing in appeal as an aspirational destination for Indian travellers. There has been a consistent effort at the introduction of new products and experiences from a trade distribution perspective. We will continue to intensify our efforts, with an aim to be within the top five inbound markets for Australia by 2025.”

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