Over 150 designers and design practitioners attend DesignUp

ST Correspondent
Monday, 11 September 2017

Pune: Over 150 designers and design practitioners attended a DesignUp pre-event held in the city on Friday to understand more about design in technology and the need for technology in design. The final event will take place in Bengaluru on November 10 and 11. 

Speaking at the event, Senior Vice President at makemytrip.com and advisor SAIF Partners, Jay Dutta said, “There is a big gap when it comes to design in the User Experience (UX) space. We wanted to make this conference more inclusive for start-ups, entrepreneurs, designers and design practitioners. 

Pune: Over 150 designers and design practitioners attended a DesignUp pre-event held in the city on Friday to understand more about design in technology and the need for technology in design. The final event will take place in Bengaluru on November 10 and 11. 

Speaking at the event, Senior Vice President at makemytrip.com and advisor SAIF Partners, Jay Dutta said, “There is a big gap when it comes to design in the User Experience (UX) space. We wanted to make this conference more inclusive for start-ups, entrepreneurs, designers and design practitioners. 

“It is a conference that showcases design in technology. Pune being a hub for design it made perfect sense for us to host a pre-event here. The response has been way better than what we hoped for.” 

Title sponsors of the event, Adobe showcased the beta version of their new UX prototyping tool, Adobe XD. The attendees got the opportunity to download and try their hands at this new tool in a workshop ‘Design at the speed of thought’ conducted by

Guru Vaidya, Senior Solution Consultant at Adobe Systems. 
“With conferences and workshops such as this, we are able to get designers and design practitioners in a classroom-like setting, removed from their workspace and other distractions, where they are able to learn about and use an application in its full capacity. It is also essential to have events such as this to keep the design community clued in into what is new, considering the rapid pace at which technology is changing today,” said Vaidya, after the interactive session with the attendees.

“This workshop will not give you the answers right away; instead, it will help you understand what is the problem you are solving, who is it you are solving for and how they have to be recipient of the new change. 

Either you work toward plugging the gap within an existing system or a service, or you are introducing something totally new, or you are optimising an existing method in the most effective manner,” said Ketan Hajarnavis, Founder and Managing Director Scalefactor, which is co-sponsoring the event.

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