Online platform for priests ‘Guruji On Demand’ launched in Pune

ST CORRESPONDENT
Tuesday, 16 April 2019

The App will find pandits on the basis of location. It will first try to detect those within five kilometre radius of the person’s home, and then 20 kilometres. If not found, the request will go to the administrators, who will try to find one according to the request.

PUNE: A Pune-based startup has aggregated more than 200 pandits (Hindu priests) in Pune and Pimpri-Chinchwad on an online platform ‘Guruji On Demand’, where the users will be able to request and get pandits to perform rituals at their homes online.

While a platform of the sort already exists in Mumbai, four young entrepreneurs have now brought it to Pune as well.

The portal, which offers end-to-end service for religious rituals, has been founded by Pune-based Pranav Chaware, Akshay Chaware, Abhishek Kulkarni and Ajit Chaware.

A profession that has traditionally been thriving on word of mouth, is these days being converted into a service industry online. With the introduction of Goods and Services Tax (GST) and invoice system in the portal, the entrepreneurs are trying to organise the sector.

“We have included more than 130 services in the portal. The users can either download the App that is available on the Android as well as iOS or visit the website. We have displayed a proper catalogue with details of pooja, muhurat (auspicious time), material required for the ritual, different packages, etc. The payment can be done either online, or through cash on service,” Pranav Chaware, one of the founders, said.

The App will find pandits on the basis of location. It will first try to detect those within five kilometre radius of the person’s home, and then 20 kilometres. 

If not found, the request will go to the administrators, who will try to find one according to the request. 

“We are limited to Pune and Pimpri-Chinchwad, but in the next five years, we have planned to expand it pan-India. We are Hindu-centric, but we wish to extend the services to some more communities according to the requirement,” Chaware added.

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