Pune: Holi revellers are in for an exciting time this year with the new attraction in the market being neon colours, a large variety of water pumps to choose from and various colour balloons.
A shopkeeper from Shukrawar Peth, Hussain, said, “This year the market is mostly attracted to neon colours that light up in the dark. But the introductory prices are very high, at Rs 300 for 250 gram.”
Rajiv Khurana of Ramesh Trading Co said, “This year there are different types of water pumps and colour balloons. The prices vary from Rs 50 to Rs 300. We also have eco-friendly colours, called herbal colours, besides also synthetic colours or gulal.”
He added, “We have introduced a rangoli designing plate. It is a six-ft rangoli plate, also called Jumbo Rangoli Plate. This designing plate usually costs around Rs 1,000, but during festivals it is sold for Rs 1,500.”
Manisha Sheth Gutman, founder of eCoexist, who produces natural Holi colours called Rang Dulaar, said, “Rang Dulaar colours are made using food ingredients such as turmeric, beetroot and rice flour. They are lab tested to check for heavy metal content and comply to standards for drugs and cosmetics. It also provides income for a range of under-privileged groups including women farmers, women prisoners, mentally and physically challenged adults and women self-help groups.”
eCoexist also organises several Holi events for under-privileged children and invites corporate employees to come and play Holi with them. This year they will be organising Holi parties for Maher Ashram, Bal Kalyan Sanstha, Home and School for Blind Girls, Navkshitij Home for the Mentally Challenged and some organisations in Mumbai.