Local language chat app to be launched

ST Correspondent
Tuesday, 4 July 2017

Vodafone is one of the first operators to start such an initiative and aims to empower its consumers to connect with each other in local language. 
 

Pune: In order to ensure that customers in India can connect with their loved ones in their own language, Vodafone India, along with WhatsApp, is promoting and educating millions of users to use the app in local India languages. 

Vodafone is one of the first operators to start such an initiative and aims to empower its consumers to connect with each other in a language of their preference. 

WhatsApp is available in more than 50 different languages around the world and is currently used by over 200 million monthly active users in India, using 10 Indian languages. 

To drive the adoption of the newly introduced local language feature on WhatsApp, Vodafone has built customised pages in various Indian languages (Hindi, Marathi, Bengali, Tamil and others). 

“The interface on the page is built with an animated step-by-step approach displaying the option of changing to different Indian languages while chatting. This makes setting up the local language option for WhatsApp on Vodafone a simple matter of a few clicks. Updating status, chatting or even sharing messages in the language of the customer’s choice is possible. With a simple click, consumers can even install WhatsApp,” company representatives explained.

Announcing the initiative, Chief Commercial Officer, Vodafone India, Sandeep Kataria said, “We are delighted to partner with WhatsApp for enabling and educating our customers to be able to chat in the language of their preference and hence be more at ease while chatting with their loved ones. 

We see it as a big step towards empowering the next one billion internet users.”

Vice President at Whatsapp, Neeraj Arora said, “Together with Vodafone, we want to make communication more accessible and convenient in India. 

People can easily use WhatsApp in the Indian language of their choice to connect with friends and family anytime and anywhere. Language choice is an important feature for our users and we are happy to stand together with Vodafone on this education initiative that makes messaging on WhatsApp an even better experience.”

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