Less demand for private parties

Neha Basudkar
Friday, 29 December 2017

Rahul Agrawal, owner of Khusiyaa Events, said, “The number of New Year Eve parties that were planned in the city till a few years ago was high but the number has gone down by almost 40 per cent.” 

Pune:  With 2017 coming to an end, it brings along an aura of celebration inching towards a new beginning. Preparations are being made everywhere to bid a good farewell to the year that passed by and welcome the New Year. 

But from the business perspective, it’s not a happy scene for event organisers. Event organisers from the city claim that almost 40 per cent of their business has already gone down in the last few years. 

Rahul Agrawal, owner of Khusiyaa Events, said, “The number of New Year Eve parties that were planned in the city till a few years ago was high but the number has gone down by almost 40 per cent.” 

He explains that if anything goes wrong during a private party, the whole event has to be called off and the people get furious about it. Due to all these reasons, the business has gone down. 

Event organisers said that because organisers have to acquire several new licences, this too deters them from planning an event. “It’s difficult to cope up with the preparations of the event because we have to acquire so many licences which consume a lot of time and money,” said one of the organisers. 

It’s becoming a growing trend where patrons prefer parties organised at hotels than privately because of risks involved in it. “There are several factors involved in the shift which includes proper security and good packages that hotels offer,” Agarwal said. 

Amol Mokashi, event organiser of White Copper Pvt Ltd, said, “It has been five years that people are gradually shifting their focus from attending private parties to hotels. This is because hotels have all the facilities including security, privacy, food, alcohol in a good package.” 

He added, “This year being the long weekend to celebrate New Year, it’s another reason for the party freaks to opt for hotel parties rather than going to a private party. The maximum number of the crowd includes IT professionals who come in big groups. Most of them travel from other cities and they opt for best deals.” 

Because of the market scene, several event organisers have merged their businesses with hotels as production suppliers.

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