Pune: As Maharashtra gives the third highest number of domestic tourists to Kerala, Kerala Tourism, a government enterprise, on Tuesday organised a partnership meet in Pune to inform the stakeholders here of their new tourism policy and offer new tourism products, especially toward promoting a ‘responsible tourism’.
Speaking at the meet, Sajeev KR, Assistant Tourist Information Officer, Kerala Tourism, said, “Recently, we have introduced a new tourism policy, wherein we are trying to promote green protocol and attract more young travellers toward our state. A major goal is to double the number of international travellers coming to Kerala. We also seek to bring about a 50 per cent rise in the number of domestic tourists.”
Sajeev said the state is trying to build a better infrastructure for tourists, with special focus on a waste management system.
Around 3.4 lakh tourists from Maharashtra visit Kerala each year. The maximum number of tourists to Kerala come from Tamil Nadu, followed by Karnataka, with Maharashtra standing at the third place.
“We observed that a huge number of tourists are now coming to Kerala for adventure activities,” Sajeev said.
“Thus, we are also trying to promote the state as an adventure tourism destination. Also, another focus of our new policy is promoting new, lesser known destinations. We have already started this activity,” he added.
While security is one of the major issues haunting tourists’, Sajeev said the state has set up a separate wing of police for the purpose, Tourist Police, to maintain law and order at places with high tourist footfall.
He said, “The Kannur International Airport, which is set to open by mid-2018, will help develop the tourist spots around it, not just in Kerala, but also in Karnataka.”
As part of its promotional initiative, to reach out to the domestic market, a string of partnership meets are being organised by Kerala Tourism in Mumbai, Pune, Jaipur, Chandigarh, Bengaluru, Hyderabad, Visakhapatnam, Chennai, Kolkata, Patna and Delhi in the first quarter of 2018.