Initiative for pregnant women

Sakal Times
Monday, 25 September 2017

Prega News is a leading brand in pregnancy detection kits. Our focus has always been women. Through our campaigns, we acknowledge one of the most beautiful stages of a woman’s life. In our first campaign, we had highlighted issues concerning pregnant women and workplace challenges. The current campaign is about pampering pregnant women during travel. We are sure our campaigns will connect with our target audience, leading to a changing dynamic in the workforce

Pune: The pregnancy detection kit from Mankind Pharma, Prega News, announced an initiative for expectant mothers. Prega News has partnered with SpiceJet to launch a series of initiatives to make air travel for pregnant women more comfortable. As part of this, a SpiceJet aircraft Boeing 737-800 Series has been fully body wrapped with branding. From the time tickets are booked, until they reach their destinations, expecting mothers will be pampered and cared for by the SpiceJet team, in this uniquely branded aircraft.

Announcing this initiative, Rajeev Juneja, CEO, Mankind Pharma said, “Prega News is a leading brand in pregnancy detection kits. Our focus has always been women. Through our campaigns, we acknowledge one of the most beautiful stages of a woman’s life. In our first campaign, we had highlighted issues concerning pregnant women and workplace challenges. The current campaign is about pampering pregnant women during travel. We are sure our campaigns will connect with our target audience, leading to a changing dynamic in the workforce.”

Fifteen expecting mother passengers will be given free tickets and will be pampered with gift hampers. The SpiceJet team will provide special care to all women travellers throughout the journey.

 

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