India unites for #71for71challenge

ST CORRESPONDENT
Tuesday, 14 August 2018

Pianist and songwriter Shayan Italia’s ‘Jana Gana Mana’ video crosses 71 million YouTube views

PUNE: The video of the Indian national anthem on Youtube has smashed all records for any national anthem and has become the all-new trending rage on social and even traditional new media since it went live on July 29.

The #71for71 challenge set by Shayan Italia for 71 million views of his piano rendition of the 'Jana Gana Mana' to celebrate India's 71 years of Independence has received an overwhelming response.

It is now the most viewed single video of any national anthem of the world on YouTube, overtaking the French national anthem video, which has 36 million views. Until now, the record for the Indian anthem was under 9 million views.

On August 14, the video crossed 71 million YouTube views as patriotic Indians across the country embraced the #71for71 challenge.

Within days of uploading the video on July 29, the creators of the video, pianist Shayan Italia and director Farhad Vijay Arora, set up the #71for71challenge to unite India as one for Independence Day. Italia is born in Hyderabad and a resident of Mumbai. He is a pianist, songwriter and entrepreneur. His latest creation is in remembrance of his mother for the gift of music she left him before she succumbed to cancer when he was a child.

Italia said, "On the first day of the upload, we received more than 5 million views and quickly realised that we now had a once-in-a-lifetime opportunity to connect all of India with its most emotional chord, the 'Jana Gana Mana'.

"This is the first time that any video from India has been shot entirely in 8K Ultra HD in VFX," Arora said.

This contemporary version of the timeless classic has been arranged and rendered on the world's grandest concert piano, the flagship Steinway Model D to befit the Jana Gana Mana's majesty and stature.

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