Pune: The Ganeshotsav this year is going online on a larger scale than ever in the city. The Pune Municipal Corporation (PMC) has provided an online platform for Ganesh mandals to take permissions. It has also launched a website, an app and social media platforms to post several programmes organised to commemorate 125 years of Ganeshotsav in the city.
Mayor Mukta Tilak has appealed to city Ganesh mandals to go big online by posting information about their activities on the link, app and social media pages created to celebrate 125th year of the festival.
The website 'morya125.in' was launched so that everybody, not just in Pune, but devotees across the world, could enjoy the city's unique Ganesh festival. Everything including the programmes organised by the Ganesh mandals, the changes in traffic during Ganeshotsav, live aarti, information about dhol-tasha pathaks, visarjan haud (immersion tanks) across the city, public restrooms etc is available on the website and the app.
Popular Ganesh mandals in the city are also resorting to Facebook Live to make their programmes go viral. "From the consecration of their idols to visits by politicians and celebrities to aartis, we went live on Facebook on several occasions from day 1 of the festival this year. Even on the day of visarjan, we will be going live, as well as uploading videos on Facebook as we have been receiving a great response from the devotees from all over the world. Many Puneites, who are residing outside Pune, have a great devotion towards Kasba Ganapati and are eager to have darshan online," Nilesh Vakil, Trustee at Kasba Ganesh Mandal said.
Around seven crore devotees from India and abroad have had online darshan of Shreemant Dagdusheth Halwai Ganpati through Facebook page, YouTube and App. People from different countries such as the USA, the UK, Australia, Canada, Germany and Singapore took online darshan of Dagdusheth.
Aartis and videos on the website received over four crore views.
Ashok Godse of Shreemant Dagdusheth Halwai Ganpati Mandal said, "This year, we focused heavily on the social media coverage of Ganeshotsav as it was the 125th year of the festival. The trust was working for around five months to make the website a success."