Food delivery services a big hit among students

Prajakta Joshi
Thursday, 20 September 2018

As a part of their promotional strategy, food delivery services like UberEats and Swiggy introduced a number of alluring offers and discounts to attract more youngsters. Least to say, the city of students and young professionals, it worked wonders for the companies as well as for the students.

Pune: Known as ‘Oxford of the East’, the city is always vibrant with its huge student population. And thus various business that thrust on it always have a win-win situation. Now, it is the food delivery services specially catering to the students’ community, have become an instant hit owing to its low prices. 

As a part of their promotional strategy, food delivery services like UberEats and Swiggy introduced a number of alluring offers and discounts to attract more youngsters. Least to say, the city of students and young professionals, it worked wonders for the companies as well as for the students.

“When UberEats launched a couple of months ago, they offered several discounts to attract the young market. The discounts were so heavy that sometimes we could get a full meal at up to Rs 25 or 30. Thus, they became a huge hit with the students. Many of my friends and I used these to eat and stopped going to mess,” Sushant Dongre, who has come to Pune from Aurangabad to prepare for UPSC examination, said.

He further added, “I live with four other students and we were able to avail the discounts using multiple user IDs.”  

A win-win situation
 As a part of their promotional strategy, food delivery services like UberEats and Swiggy introduced a number of alluring offers and discounts to attract more youngsters. 

“On UberEats, we got five coupons per person. After UberEats hit the market with these offers, its competitors like Zomato, Swiggy, Foodpanda, etc., also began providing various discounts. Not only could we get a full meal, but we would also enjoy desserts at minimal prices.”

Variety in food and taste is another reason why the students prefer the food delivery services to their regular mess food. “Eating at mess becomes boring after a while as the taste of different food items remains the same and monotonous. Also, we do not have any choice in what to and what not to eat, as we compulsorily have to eat what is available in the mess on the given day, even if we do not like it. Hence, the discounts were a huge hit, as we could choose what we wanted to eat, that too at a price almost equal to a day’s tiffin or sometimes even less. We would also order from places we could not afford earlier, and try out new delicacies,” Sagar Mule from Solapur, who studies at Fergusson College, said.

He also expressed that amidst attending college and studying every day, enjoying tasty and variety of meals at such low prices is a joy only students can understand. While the initial discounts by UberEats are over, the food delivery services continue to offer discounts on several occasions, thus catering to the taste buds and hungry stomachs of these students.
 

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