Faraal dispatchers work overtime to send parcels across the globe

Rujuta Parekh
Sunday, 15 October 2017

Sweet makers, courier agents working overtime to dispatch packages

Pune: Employees of sweet shops and courier services are working overtime to ensure that all packages sent from Pune reach their destinations on time for Diwali. Numerous parents have been visiting stores to order long-lasting faraal items to send to their wards settled in different cities or countries.

Seeing the rising number of international orders year-on-year, Pune's iconic Chitale Bandhu Mithaiwale has gone a step forward in facilitating easy and hassle-free delivery of the eatables. “Seeing the rising number of inquiries, orders and delivery queries per year, we decided to set up counters of the courier company, which we have tied up with, outside all our outlets. This year, we have seen about seven to eight per cent rise in international orders as compared to last year,” said Indraneel Chitale of Chitale Bandhu. 

Chitale further added that the faraal is mainly bought by parents, who wish to send it to their next generations living abroad. “The international orders are sent by air freight and take about three to four days to be delivered. Among the popular items sent by parents are faraal items like shankarpare, bhakarwadi and sweets like besan or rava ladoo, kaju katli, mango barfi and others. He said that more of dry fruit based sweets are preferred for international orders due to the longer shelf life of these products,” he added.

According to Chitale, the rates for international orders range from Rs 400 to Rs 600 per kilogram, depending on the country of delivery. 

“We are mostly shipping to countries like the United States of Amercia, the United Kingdoms and Germany. Deliveries to France, Middle East and Singapore are also pretty common. But this year, we have also sent orders to different countries like Japan or little-known ones like Azerbaijan,” he added. 

Courier company representatives from the city said that a lot of food items are moving out of Pune in the last couple of days as families want the parcels to reach their destinations before Diwali commences.

“Every year, we see that the number of orders for international delivery of faraal and sweets is on the rise. While initially orders would be placed for only countries like the US and UK, we are now seeing orders sent to different countries, some of which are very small even. We are trying to ensure that despite the distance, the parcels reach its destinations on time so that everyone can enjoy the festivities,” said an official from a reputed courier company.  

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