Engaging content lures youths into binge watching

Anvita Srivastava
Friday, 18 January 2019

Samreen Sayyed, a 23-year-old resident of Hadapsar, said, “Binge watching is something that I have been really addicted to. Even though subconsciously I know it is harmful, but when I start watching one episode, the eagerness of what will happen next makes me automatically switch to the next episode, ultimately, in no time, you are binge watching.”

PUNE: The emergence of 4G has changed the appetite of Indians in terms of content consumption and given rise to binge watching among all age groups. Puneites confess that they are getting addicted to several web series on multiple platforms and as a result, most of them end up procrastinating, going late to work, slacking on daily chores, avoiding reading books or newspapers. 

According to the Cambridge dictionary, ‘binge watching’ means to watch several episodes of a television series or programmes, one after another.

With deeper penetration of smartphones and increased bandwidth, Over The Top (OTT) platforms like Amazon Prime, Netflix and others have made their presence in the entertainment industry and are attracting youth viewership due to their unique content. Youngsters are addicted to their screen, giving rise to problems including procrastination and health issues.

Anish Kadam, a 26-year-old student, a resident of Cantonment area, said, “It is true that content available on Amazon Prime and Netflix is brilliant and has a great potential to engage the audience. Due to the engaging content and customised availability, I am extremely glued to the screen and have been slacking on my daily chores and I keep postponing my work.” 

Due to this binge watching, he feels his reading has been reduced.

Samreen Sayyed, a 23-year-old resident of Hadapsar, said, “Binge watching is something that I have been really addicted to. Even though subconsciously I know it is harmful, but when I start watching one episode, the eagerness of what will happen next makes me automatically switch to the next episode, ultimately, in no time, you are binge watching.” 

She said, “The addiction to binge watching has made me delay my work be it eating on time or finishing assignments. Sometimes I am so engrossed that I want to finish my family dinner as fast as I can and rush to my room.”

Bhakti Kenjale, a 22-year-old resident of Kothrud, said, “The content is really amazing and keeps me hooked especially on my holidays. While I am watching it, I could not think of anything else and ignore doing important work like paying bills.” 

“Normally I watch these series during the night and because of that, I often sleep late at night and reach late for work and feel tired because of inadequate sleep,” she said.

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