BoM organises customer engagement initiatives

ST Correspondent
Monday, 19 June 2017

Pune: The Bank of Maharashtra (BoM) organised several customer engagement initiatives to promote financial inclusion across its 1,895 branches on Financial Literacy Week from June 5 to 9, 2017.

 

The activities were extended to the Bank’s seven financial literacy centres (FLCs) at Nashik, Pune, Satara, Thane, Aurangabad, Jalna and Palghar.

 

The four core themes, set down by the Reserve Bank of India, Know Your Customer (KYC), exercising credit discipline, grievance redressal and going digital, were the driving messages for the campaign.

Pune: The Bank of Maharashtra (BoM) organised several customer engagement initiatives to promote financial inclusion across its 1,895 branches on Financial Literacy Week from June 5 to 9, 2017.

 

The activities were extended to the Bank’s seven financial literacy centres (FLCs) at Nashik, Pune, Satara, Thane, Aurangabad, Jalna and Palghar.

 

The four core themes, set down by the Reserve Bank of India, Know Your Customer (KYC), exercising credit discipline, grievance redressal and going digital, were the driving messages for the campaign.

Financial literacy camps were held on all five days of the week, in the presence of authorities from RBI, NABARD and lead district
managers.

A total of 52 camps were held, reaching out to 2,600 people. Apart from the themes stipulated, Bank of Maharashtra focused on topics such as MUDRA loans and cards, the Stand Up India scheme, social security schemes, Aadhaar and mobile linking, and other financial inclusion programmes.

The camps saw significant participation from all corners of the state while Bank of Maharashtra employees made considerable effort to address the queries raised by the
participants.

In early June, Bank of Maharashtra convened the 135th State Level Bankers’ Committee (SLBC) under the chairmanship of the Chief Minister of Maharashtra, Devendra Fadnavis, where all state banks were encouraged to take banking to the financially underserved parts of the country, as a statewide effort to promote Financial Literacy Week.

The bank has displayed messages from the RBI in English, Hindi and Marathi at bank branches, ATMs and their website.

Additionally, the bank displayed posters, flyers and charts that looked into various aspects of financial literacy.

Ravindra Marathe, CEO and MD, BoM said, “Driving the necessity of financial inclusion is a constant effort, and requires round-the-year attention; as a bank that has an extensive presence in Tier III/Tier IV cities and towns.

The RBI’s initiative to observe Financial Literacy Week helps to underscore the necessity of financial institutions participating in educating the unbanked population and bringing more and more people into the formal banking system.”

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