Pune: Amway India, a direct selling FMCG company, has partnered with Pune city police to support their ‘BuddyCop- A Friend in Need’ initiative, which supports women safety in Pune. Under this initiative, Pune police offers the working women a single point of contact - her BuddyCop, who can be reached in a dire situation. With this association, Amway India and Pune police together aim to provide a safe and sound environment to all the working women in Pune.
Speaking about the initiative, Rashmi Shukla, Commissioner of Police, Pune, said, “Women’s safety is the need of the hour and our aim is to ensure a safe and well protected environment to help women find confidence in the police force. I aim to make safety a reality rather than a mere perception and this programme is a foundation stone in that direction.”
Addressing the growing concerns around women safety, Sandeep Prakash, Senior Vice President, West, Amway India, said, “A smart city needs smart safety as well. The city is home to a large number of working women across various sectors and it is important that all safety measures are undertaken for their
He further added, “Police officials play a central role in safety and protection of women and as a responsible corporate, we will continue to extend our support to this revolutionary initiative towards women safety.”
The BuddyCop initiative was launched in 2017 in Pune by Pune police with the aim to create a safe working environment for women. WhatsApp groups have been created, which are administered by a police officer to ensure women have immediate access to the police. The members of this group are able to alert officials, facilitate quick exchange of information during emergencies and even share their location with the police officer at the push of a button, thereby reducing response time.