50 per cent drop in pre-bookings of vehicles ahead of Akshaya Tritiya

Neha Basudkar
Wednesday, 18 April 2018

Pune: Akshaya Tritiya is considered to be an auspicious and sacred occasion especially for Hindu and Jain communities to start any business or buy anything including gold, automobiles, home appliances and other such things. However, this year, the sale of automobiles including cars and motorcycles has dropped to almost 50 per cent from the sale of last year.

Pune: Akshaya Tritiya is considered to be an auspicious and sacred occasion especially for Hindu and Jain communities to start any business or buy anything including gold, automobiles, home appliances and other such things. However, this year, the sale of automobiles including cars and motorcycles has dropped to almost 50 per cent from the sale of last year.

While car and motorcycle dealers anxiously wait for the arrival for this occasion as lot many people book their preferred car or bike for Akshaya Tritiya as it falls on the third lunar day of Shukla Paksha of Vaishakha month and this year, it will be celebrated on April 18. 

However, this year, the trend of booking vehicles in huge number seems to have taken a downfall, as automobile dealers are expressing disappointment over the moderate booking of vehicles.

Amit Ingale, Sales Manager of Honda, said, “Last year, the pre-bookings were 200 before Akshaya Tritiya, but this year, we have witnessed almost 50 per cent reduction in the number of pre-booking orders. Till now, only 100 two-wheelers are pre-booked.”

Sharad Ravindran, Sales Manager of Hyundai, said, “Last Akshaya Tritiya, there was a huge rush in the store before the occasion and the similar condition was noticed on the day of the occasion. More than 500 cars were sold last year on the occasion including pre-booking orders. But this year, the number of pre-bookings has considerably gone down. Akshaya Tritiya being in this week, there are only 100 bookings till now.”

Sandeep Bhalerao, Sales Manager of Royal Enfield, also voiced the  same opinion, stating that till now, only 50 pre-bookings are being done whereas last year there were more than 100 pre-bookings.

Narayan Daundkar, Sales Manager of Bajaj, said, “People are just walking in the showroom and enquiring about the vehicle, but there is less number of pre-bookings. This may be because of increase in the price of vehicles or due to a wide range of competitors in the market.”

Nagesh Chilveri, Sales Manager of Hero, said, “Every day, we are receiving 15 to 16 enquiries for motorcycles, but only few are booking it for Akshaya Tritiya. Even on Saturday and Sunday, we did not see the rush which is supposed to happen before any festive occasion. Last year, the sale of vehicles was more than 50 and this year, till now, less than 30 vehicles have been pre-booked.” 

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