Pune: To create awareness on social issues, the Maharashtra Village Social Transformation Foundation (MVSTF) in association with private enterprises have launched a State-wide campaign - Rang De Maharashtra. In the campaign, around 350 institutional buildings, including schools, anganwadis and gram panchayat buildings in the State will be painted with social themes and messages.
The campaign has been launched on the occasion of ‘International Colour Day’ which was celebrated on March 21.
The project will have 120 gram panchayats from 11 districts - Amravati, Yavatmal, Wardha, Gadchiroli, Chandrapur, Beed, Aurangabad, Nanded, Parbhani, Raigad and Nandurbar - as a part of the initiative. The initiative is aimed at community mobilisation and enabling better cohesion in village activities.
The main aim is to create awareness about crucial aspects like education, sanitation, health and nutrition and gender equality. Through this initiative, the walls in villages will be refurbished and repainted with social messages for community development.
Various artists, CM Rural Development fellows, government officials and corporate volunteers will take part in the unique initiative. Leading schools and colleges from various districts of the region too are expected to take part in the initiative.
The initiative is part of MVSTF Mission to transform 1,000 villages of the State. As a part of the mission, partners provide financial resources to MVSTF, along with domain knowledge and expertise to bring about sustainable change in key development areas. Kansai Nerolac Paints and Tata Trusts are partnering with MVSTF for the campaign.