Pune: With the festival of lights and prosperity just around the corner, popular pre-Diwali event, the 10th edition of Yellow Ribbon NGO Fair was inaugurated in the city on Friday by chief guest and India’s leading fitness and Lifestyle Icon, Nawaz Modi Singhania along with Founder Trustee, ISHANYA Foundation, Parul Mehta.
According to representatives, the 10th edition of Yellow Ribbon NGO Fair furthers the cause and aims towards providing a larger platform to the craftsmen for recognising their individuality, taking pride in their craft while empowering them to become self-reliant and self-sufficient.
The fair is showcasing a handpicked portfolio of items from over 100 NGOs and artisans from across the country.
YRNF, over the years, has transformed into a platform showcasing a repository of folklore cultural traditions and skilled craftsmanship, providing the artisans an access to the urbane audience.
Sharing her thoughts on this initiative, Singhania said, “Pune is one of the cultural hubs of India and at the Yellow Ribbon NGO Fair it feels inspirational to see the display of sprawling variety of different Indian art and our rich cultural heritage. These artisans and several NGOs have been the flag bearers of the survival of various art forms and we should come forth and support them. I truly appreciate the great work being done by Parul Mehta and Ishanya Foundation team, that has over many years, been focusing on promoting the undiscovered talent through the Yellow Ribbon NGO Fair platform.”
Throwing light on YRNF 2017, Mehta said, “We are extremely proud to take the Yellow Ribbon NGO Fair to its tenth edition. We were overwhelmed by the response from NGOs across the country who were eager to participate. In the interest of survival and safeguarding the rich and diverse culture and art heritage of India, we should all come forward to support the artisan and craftsmen, making it meaningful for them to continue and take pride in their skills.”