‘Talent in rural India must be tapped’

Sakal Times
Saturday, 17 February 2018

Pune: There is a lot of knowledge, skills and wisdom among the illiterate and semi-literate people in rural parts of India. This must be brought into the mainstream, said Padma Shri Sanjit ‘Bunker’ Roy, a social designer and founder of the Barefoot College, Tilonia, Rajasthan.

He was speaking at the inaugural session of the Pune Design Festival (PDF18) organised by the Association of Designers of India (ADI).

Pune: There is a lot of knowledge, skills and wisdom among the illiterate and semi-literate people in rural parts of India. This must be brought into the mainstream, said Padma Shri Sanjit ‘Bunker’ Roy, a social designer and founder of the Barefoot College, Tilonia, Rajasthan.

He was speaking at the inaugural session of the Pune Design Festival (PDF18) organised by the Association of Designers of India (ADI).

“India has skill sets in rural areas that go unrecognised. That’s why we established the Barefoot College to gain respect for these professions and stop villagers from migrating to cities for employment. We take only the illiterate, from the lowest and poorest social strata and impart them skill-based training to make them self-sufficient. A rural problem can only be solved with a rural solution,” Roy added.

PDF conference is being held on February 16 and 17 at Hotel Hyatt. Ashish Deshpande, President, ADI, Balkrishna (Bala) Mahajan, President, ADI, Pune, Darpana Athale, Vice-President, ADI, Pune, Ashwini Deshpande, GS, ADI, Pune, Siddharth Kabra, Treasurer, ADI, Pune, Rugwed Deshpande, Satish Gokhale and Nachiket Thakur, Members, Managing Committee, ADI, were present on the first day of the festival. 
Students from several colleges from across the country participated in the festival.

The ADI Honorary Fellow Felicitation was bestowed upon senior designer Sudarshan Dheer, Designer, Graphic Communication Concepts.

In the second session, ‘Unravelling New Layer in Design (Life, Culture and Human Emotions)’, KV Sridhar (Pops), Founder and Chief Creative Officer, Hyper Collective, Mumbai, spoke on ‘Reinventing Communication’. He touched upon the concepts of brand emotion, brand experience and sensory branding.
In the sessions that followed, Tarek Atrissi, Founder, Tarek Atrissi Design, spoke on the topic ‘Cross Cultural Designer’, while Sapna Behar, Owner, Icarus Design Pvt Ltd, conducted the session on Product Design in Healthcare, and said resources in healthcare should be taken towards affordability, accessibility and availability.

The second day of the festival will have lectures, panel discussions and sessions to be conducted by accomplished professionals. As part of the festival, the Pune Design Expo has also been organised at Ishanya Mall between February 16 and 18.

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