Pune: Journalist Sandeep Unnithan spoke about the future of social media, and its impact on journalism, and its use and impact on the armed forces, on Friday, at YASHADA. The lecture was organised for Air Marshal YV Malse Memorial Lecture by Centre For Advanced Strategic Studies (CFASS). Veteran retired army officers as well as journalism students attended the lecture.
Speaking about the power of social media and its importance even in the administration today, Unnithan said, “One of the major reasons why this government came to power back in 2014 was because they understood the community and made use of social media effectively to reach out to people. Even now, many of our ministries operate extensively through social media.”
He also said that while smartphone was the riding force of social media in India, journalism too has not been left out of its impact.
“Social media has helped journalism in a way that breaking stories has become much easier due to social media. However, one of the challenges here is that even readers use social media to get the news, thus making it mandatory for journalists to change their age-old ways of functioning and incorporate social media in their work,” asserted Unnithan.
He further added, “Social media has not killed journalism, but on the other hand, it has made the job more challenging, and so the journalist of today is slowly evolving into the journalist of tomorrow.”
He also spoke of how the army has been using social media. “While there are several rules about the use of social media for those in India’s armed forces, there are several causes for which armies across the world are making use of it, may it be for espionage or as a geo-political tool.”
Air Marshal (retd) BN Gokhale, Director, CASS and Major Gen (retd) SH Mahajan, Deputy Director, CASS, were also present on the occasion.