‘Pune leading in crowd funding via social media platforms in the State’

ST Correspondent
Wednesday, 22 August 2018

Over 90 per cent of people raising funds from Pune effectively do so through social media and other such tools to optimise their reach. They are taking their needs to the right people and groups, said Mayukh Choudhury, CEO and Co-founder, Milaap, a crowd funding platform.

Pune: Over 90 per cent of people raising funds from Pune effectively do so through social media and other such tools to optimise their reach. They are taking their needs to the right people and groups, said Mayukh Choudhury, CEO and Co-founder, Milaap, a crowd funding platform. 

Choudhury on Tuesday said Pune is one of the important cities that is emerging to embrace the online crowd funding quickly. In fact, fundraisers from Pune constitute nearly 10 per cent of all fundraisers from Maharashtra. He was talking at a press interaction in the city. 

Commenting on this trend, Choudhury said thanks to generous online communities and passionate Puneites, online crowd funding seems to be a big hit in the city. 

“It is very heartening to see how quickly Pune has grown to embrace this relatively new concept. In fact, the number of fundraisers from the city has grown over five times over the past three years. Pune is now one of the major cities from Maharashtra, from where we see fundraisers. As a crowd funding platform, our primary vision is to enable people to directly help individuals in need. Over the past eight years, Milaap has become a preferred platform for funding health care and related needs,” said Choudhary.

“More recently, fundraisers for tertiary care and particularly those for transplants that is kidney, bone-marrow and even heart, especially liver transplants for children, has emerged as a leading category that attracts maximum support from around the globe,” added Choudhury.

Currently various hospitals and doctors across the country are going a step further to ensure quality health care is made more accessible to people, so no person loses their loved ones to a curable disease.

“They use various means such as creating a corpus from corporate donations, educating people on online crowd funding and sometimes even starting fundraisers for patients, who have no digital access, and raising a part of their treatment cost from their own networks,” said Choudhary.

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