‘20 crore people may go digital if Internet is in their language’

ST Correspondent
Saturday, 24 March 2018

Pune: Despite technology being under severe scanner over the security breach, the report published by Internet and Mobile Association of India (IAMAI) and Kantar IMRB noted that 20 crore people in India are likely to go digital if the Internet is provided to them in a language of their choice. 

Pune: Despite technology being under severe scanner over the security breach, the report published by Internet and Mobile Association of India (IAMAI) and Kantar IMRB noted that 20 crore people in India are likely to go digital if the Internet is provided to them in a language of their choice. 

The report estimated that 33.5 crore out of the total 481 crore Internet users in India are non-unique (who do not have access to Internet) users of Internet in Indic (relating to or denoting the group of Indo-European languages comprising Sanskrit and the modern Indian languages which are its descendants) languages, out of which 19.3 crore are from urban India (58 per cent) and 14.1 crore from rural India (42 per cent). 

As per the findings, 75 per cent of users over 45 years of age in urban India and 85 per cent of users over 45 years in rural India access Internet in Indic languages.

The report states that usage of Indic in Urban India is strictly restricted to various forms of entertainment like music/ video streaming news and other forms of entertainment. 

In comparison, critical services like online banking, job search or ticket booking (which is the most popular e-commerce activity in India) still reflects very low local content usage (less than 20 per cent).

The survey reveals that Internet in Indic will be a key motivator for 23 per cen of Internet non-users to go digital which means 20.5 crore new Internet users would come online if Internet content in Indic is promoted in India.

IAMAI would like to highlight that Internet in Indic is not limited to content in Indic but going forward, URLs, domain names, key tags, indexing etc have to be promoted in Indic to make the entire digital interface user-friendly.

Globally, China has achieved the highest number of Iternet users by using Mandarin script for Iternet making Chinese the second most popular language after English.

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