Despite an annual revenue of over Rs 37,000 crore and availability of the best road building technology, why is the BrihanMumbai Municipal Corporation (BMC) not able to solve the problems of terrible road potholes? This becomes the big question and a major issue discussed in media in Mumbai every year during the monsoon season.
But this year, the debate and criticism of BMC has become a lot spicier because Mumbai’s leading Radio Jockey Malishka has taken the issue to youtube using a traditional Marathi folk song in an attractive way, making the content almost addictive for the viewers. The video has gone super viral and it has got lakhs of views in just two or three days.
It really is perhaps an unprecedented case of a Radio Jockey using sarcastic musical content to hit out against the civic body for its overall inefficiency and people seem to be just lapping it up. The ‘Sonu song pothole mix’ as it has been named, has in some ways become a rage and is being now copied in other cities of Maharashtra by youngsters to hit out against the establishment, which they allege is inefficient.
In an interesting and somewhat annoying way, Shiv Sena, which rules the BMC on Friday, woke up to the youtube content and decided to target Radio Jockey Malishka with a similar song.
The Sena really looks pathetic doing this! Attacking a young RJ who is only reflecting what millions of Mumbai citizens suffer every year. The pain of potholes; the standard statement by Mumbai Mayor issued each year saying potholes will be fixed before the anesh festival; accidents happening because of the potholes. All this has become a standard and regular thing Mumbaikars have to go through despite paying thousands of crores in taxes.
The Sena must do some introspection of why this Radio Jockey’s video has become so popular that every day almost a hundred thousand new views are getting added to it on the Internet. In retaliation to the video, Shiv Sena claims that the RJ has insulted Mumbai city; this sounds like a ridiculous allegation to lakhs of Mumbaikars who would support the RJ’s views on potholes.
Instead of getting aggressive against criticism coming from citizens, if the Sena decides to work on how the BMC’s efficiency improves and citizens are delivered what they are promised before polls, the party can look forward to survival. Or else, their competitors, snapping at their heels to capture Mumbai’s political space, will subsume them in the BMC at some point in the future.