Security systems yet to penetrate households

Rujuta Parekh
Saturday, 7 October 2017

Pune: The penetration of home security systems and solutions in India is less than three per cent. Even though more and more people are talking about security, not many are installing modern home security solutions at their residences and instead rely more on alternative methods like peepholes, neighbours and dogs.

Pune: The penetration of home security systems and solutions in India is less than three per cent. Even though more and more people are talking about security, not many are installing modern home security solutions at their residences and instead rely more on alternative methods like peepholes, neighbours and dogs.

Speaking to Sakal Times, Associate Vice President and Global Head Marketing, Sales, and Innovation, Godrej Security Solutions Division, Godrej and Boyce Mfg Co Ltd, Mehernosh Pithawala said, “While a lot of Indians are talking a lot about security, the investment in modern technology for security is very less. Three main reasons why people don’t install modern equipment are that we believe strongly in karma and feel that nothing is going to happen to us, the penetration of home insurance systems is also very low and there are a lot of substitutes.”

He further said that many people are also not comfortable with allowing outsiders into the house to install security systems such as CCTV cameras and thus there is reluctance in installing it all together.
He also said that people generally think of CCTVs after an incident happens.

Pithawala said that in order to make security systems a part of daily life, Godrej Security Solutions is set to launch its latest offering EVE (Easy Viewing Everywhere) series. “The EVE series of camera is capable of directly streaming live feed of a premise to the smartphone of the homeowners and helps them watch over their loved ones remotely from anywhere in the world,” he said.

He said that any person who owns a smartphone can use EVE. “Once the hardware is purchased, one can install it by himself/herself at the home premises. EVE can be stuck to the fridge like a fridge magnet or made to stand on any surface. The EVE app is available on iOS and Android platforms through which the set up of the camera can be completed. This app can then be used for viewing or any other functions or controls of the camera. All one needs is a power source for the camera and WiFi,” he explained.

He said that apart from providing a live feed on the smartphone, EVE also allows the user to listen in real time whatever is going on back home. “One can even communicate with people around the camera through the phone. Sixteen cameras can be accessed through one application. Meanwhile, the live feed of any camera can be accessed by up to five people. This enables families to be together in times of happiness and grief,” he explained.

Pithawala said that EVE will be available in the market from this week onwards in the price bracket of Rs 5,000 to Rs 9,500.

Godrej also announced the launch of See Thru Pro, a WiFi Video Door Phone, which can also be accessed via a smartphone if no one is available at home when the doorbell rings. “It also comes with pre-recorded messages in case the door cannot be opened for any reason.” he explained.

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