Rolls Royce finally enters SUV market

ST Correspondent
Saturday, 12 May 2018

Pune: Marquee high-bodied carmaker Rolls Royce, a British brand now in the portfolio of BMW, on Friday announced its plans to enter the super end luxury SUV market.

After introducing Ghost and Phantom in the Indian market, Rolls Royce will now roll out an all-new and highly anticipated Rolls Royce Cullinan, an all-terrain high-bodied SUV that makes the idea of authentic luxurious off-road travel a reality for the first time.

Pune: Marquee high-bodied carmaker Rolls Royce, a British brand now in the portfolio of BMW, on Friday announced its plans to enter the super end luxury SUV market.

After introducing Ghost and Phantom in the Indian market, Rolls Royce will now roll out an all-new and highly anticipated Rolls Royce Cullinan, an all-terrain high-bodied SUV that makes the idea of authentic luxurious off-road travel a reality for the first time.

Billed as the most technologically advanced, and only purpose-built luxury SUV in the world, Cullinan will offer an optional partition wall to create a distinct environment for passengers, separated from the luggage compartment.

“The super luxury lifestyle is evolving and luxury is no longer an urban concept. More and more, it is about embracing and experiencing the wider world. Our customers expect to go everywhere in luxury, effortlessly and without compromise, conquering the most challenging terrain to enjoy life’s most enriching experiences, wherever they may be.

For this reason, they have asked us to create a Rolls-Royce that offers uncompromised luxury wherever they dare to venture. Cullinan is that car,” said Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars, on the launch of Cullinan.

Why SUV?

Rolls-Royce had announced three years ago that it would launch Cullinan as its customers around the world had asked it to build a SUV.

Historically, Rolls-Royces built their reputation over trials. In 1907, British businessman Frank Norbury successfully introduced Rolls-Royce to India by driving a Silver Ghost 620 miles from Bombay to Kolhapur, through the rough terrain of the India Ghat mountain-passes, without incident or fault.

Cullinan at  a glance 
The most anticipated car of 2018 and, quite possibly, the most anticipated Rolls-Royce of all time.
Named after the largest diamond ever discovered which now resides in the British Crown Jewels.
The 6.75 litre twin-turbo V12 Rolls-Royce engine delivers 563bhp/420kW and 850Nm/627lb ft of torque to the all-new all-wheel drive, all-wheel steer system needed to overcome any challenge.

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