Mercedes-Benz sales jump 24.8 percent in Q1

UNI
Friday, 6 April 2018

New Delhi: Luxury carmaker Mercedes-Benz recorded its best Q1 by selling 4556 units in the January-March 2018 period registering a growth of 24.8 percent, supported by the strong sales momentum in the sedan and SUV segment.  

"The steady sales performance in Q1 2018, firmly underscores the continuous customer preference for a Mercedes-Benz vehicle in the Indian market, which is a result of a highly focused customer centric approach implemented by the brand," the company said in a statement. 

New Delhi: Luxury carmaker Mercedes-Benz recorded its best Q1 by selling 4556 units in the January-March 2018 period registering a growth of 24.8 percent, supported by the strong sales momentum in the sedan and SUV segment.  

"The steady sales performance in Q1 2018, firmly underscores the continuous customer preference for a Mercedes-Benz vehicle in the Indian market, which is a result of a highly focused customer centric approach implemented by the brand," the company said in a statement. 

Mercedes-Benz luxury SUV portfolio comprising the GLA, GLC, GLE, GLC Coupe, GLE Coupe and the GLS grew in double digits Q1 2017. The comprehensive SUV portfolio continued to drive growth for Mercedes-Benz as it reiterated its increasing popularity among the Indian customers. 

While the growth in the SUV portfolio was primarily led by the GLC, which emerged as the highest selling SUV, the bigger GLE, GLE Coupe and the GLS also witnessed strong customer preference in the January-March 2018 period. The luxury sedan segment comprising the C-Class, E-Class and the S-Class performed very well.  

The all-new Long Wheelbase E-Class continued its sales momentum and sustained the customer interest across markets and supported the growth of the sedan portfolio.  

E-Class' success was closely matched by that of the C-Class Sedan, which remained an important volume contributor in Q1 2018. Apart from the sedans, the New Generation Cars continued to attract younger customers to the brand, while the AMG and Dream Cars portfolio made the fascination for the brand more visible than before.  

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