Mumbai: Indian multi-national conglomerate, the $19 billion Mahindra Group, which operates in aerospace to agribusiness and automotive to power solutions, on Monday, launched its new range of high power diesel generators Powerol.
The higher kVA diesel generator range - 400/500/625 - powered by Perkins 2000 series engines, have been designed at its R&D hub in Chennai and manufactured at its Chakan plant near Pune.
The new range of generators will add to Mahindra’s host of power generation systems on offer with an aim to strengthen its presence in higher kVA segment.
“At Powerol, our strategy is to strengthen our product offerings in the higher kVA range and now have top quality gensets from 5kVA to 625kVA that gives us a great opportunity to grow in new segments,” said Hemant Sikka, President - CPO, Powerol & Spares Business, Mahindra & Mahindra.
The generators are equipped with the unique DiGi-SENSE technology that helped Mahindra become first Indian company to introduce gas-powered gen-sets. These new range of generators are turbocharged and air-to-air charge cooled with certifications up to Euro Stage IIIA/US EPA Tier 3 and to India’s CPCB-II emissions standards.
“Since we are primarily a service driven industry, the purchase decision of generators will offer after sales service commitment,” said Sikka.
“Mahindra Powerol generators are supported by one of the widest service networks of more than 200 dealers with over 400 touch points nationally,” he added.
There will be centralised call centre alert 24x7 to provide immediate support to the customer and help them choose the most optimal and well-suited solution in the least time possible.
Mahindra Powerol fact file:
The company entered the field of power generation in 2001-02 and starting from FY02, the business grew from Rs 6.2 crore exponentially to become a Rs 1,400 crore in FY 2017-18.
Powerol’s growth was spurred by Telecom majors across India and overseas as Mahindra emerged as the preferred generator supplier for the last 11 years for mobile towers across the country. Mahindra Powerol was awarded the prestigious Deming Prize in 2014.
The Deming Prize is a global quality award instituted by the Union of Japanese Scientists & Engineers (JUSE) that recognises businesses that have successfully implemented Total Quality Management.