HPCL launches premium ‘poWer 99’ fuel in Pune

ST Correspondent
Wednesday, 11 April 2018

Branded as ‘poWer 99’, the fuel has an octane rating of 99, which is superior and will help owners of high-end cars and two-wheelers in increasing their engine life.

Pune: To cater to premium petrol quality needs of high-end cars and two-wheelers in the city, fuel retailer Hindustan Petroleum Corporation Limited (HPCL) on Tuesday launched its first ‘Octane 99’ petrol station at HPCL Chatuhshrungi service station on Senapati Bapat Road. This is HPCL’s first ‘Octane 99’ petrol station in the city. 

Branded as ‘poWer 99’, the fuel has an octane rating of 99, which is superior and will help owners of high-end cars and two-wheelers in increasing their engine life. 

Speaking to Sakal Times, HPCL Chief General Manager (Retail) Kanaru Shriniwas said that the higher the octane number, more compression the fuel can withstand before ignition. “Similarly, the quality of the engine is maintained. The cleansing agent in the fuel helps in a high rate of combustion of fuel which then leads to the high performance of the engine,” added Shriniwas. 

HPCL had launched the fuel earlier in Bengaluru and has received a good response. HPCL Deputy General Manager Rajesh Tupkar said that in Bengaluru, HPCL is selling about 30,000 litres of ‘poWer 99’ fuel per month. 

The price of poWer 99 is about Rs 18 higher than the normal petrol. Shriniwas said that the normal petrol in India has an Octane rating of 91 to 95 and poWer 99 has an Octane rating of 99 which is a pure form of fuel. “As far as our sales are concerned, about 93 per cent people use normal petrol and rest 7 per cent use premium. We are providing our customers with a range of products and they are free to choose. The decision to come up with ‘poWer 99’ was a proactive one from HPCL and is welcomed by people. The fuel is also beneficial as it is more efficient and environment-friendly. Though the fuel is meant for high-end cars and bikes it can be used in all types of vehicles,” added Shriniwas. 

Speaking about the decision to start selling ‘poWer 99’, dealer of the pump at Chatushrungi service station Iqbal Singh Guruditta said that the location of the pump is strategic which will lead to the high demand of ‘poWer 99’. “Moreover, we have come up with excellent customer service and round the clock operation which will help build trust in our service station,” added Singh. 

Speaking of the customer service, Singh said that they are planning to start the separate queue for customers paying through cash and debit card which will help save valuable time of customers. “In addition to this customers with ‘loyalty cards’ get benefits of 40 paise per litre,” added Singh.

The decision to come up with ‘poWer 99’ was a proactive one from HPCL and is welcomed by people. The fuel is also beneficial as it is more efficient and environment-friendly.  
—Kanaru Shriniwas
Chief General Manager of HPCL (Retail)
 

Related News