‘The new Amaze is our best bet’

Omkar Paranjape
Wednesday, 9 May 2018

Pune: Honda Cars India Ltd will launch the second Generation Honda Amaze on May 16. The Amaze received overwhelming response during its World Premiere at the Auto Expo and the company started its pre-bookings in early April. 

Pune: Honda Cars India Ltd will launch the second Generation Honda Amaze on May 16. The Amaze received overwhelming response during its World Premiere at the Auto Expo and the company started its pre-bookings in early April. 

The Japanese automobile giant is banking on its most recent launch to revive its dwindling performance in the Indian sector over the past three quarters. Later in the second half of the year, the company will launch the all-new version of its premium SUV CR-V and the Civic sedan which will make a comeback in India with the 10th generation of the model.

“We have lined up three new models for this fiscal. We are very much geared up and determined to beat the market growth in terms of our sales plans for this fiscal,” Honda Cars India (HCIL) Senior Vice-President and Director Sales, Rajesh Goel said.

The Amaze is built on an all-new platform, incorporating Honda’s advanced engineering prowess and expertise in research and development. The car will be available in both petrol and diesel variant. The all-new Amaze will feature the first in Industry Diesel CVT Technology in the Indian market, offering a powerful and effortless driving experience. This will be Honda’s first diesel engine combined with advanced CVT and India will be the first market to witness the launch this technology.  

Commenting on the all-new Amaze which will hit the market next month, Goel said, “As far as Amaze is concerned, we believe that it’ll do better than the first generation.”

He said the company had lost sales over the last few months because of the cyclic nature of the car industry and also because the earlier Amaze was in its ‘run out’ phase. On being asked why the Amaze had been equipped with a more expensive CVT gearbox while its rivals use cheaper AMTs, the representative said the company’s strong focus on R&D meant it was looking to use the most advanced tech possible.
In coming months, Honda will introduce new generation CR-V and Civic in India to drive the growth.

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