True colours

Anjali Jhangiani
Monday, 23 April 2018

As part of the Creaticity festival, Rosemarie Savio, faculty at FAD, hosted a workshop on the concept of colour in fashion

It was a rather windy day when FAD Academy hosted a workshop on the importance of colour, colour harmony, what each colour depicts and the use of colour in fashion. Rosemarie Savio, faculty at the academy, showed the participants the colour wheel and explained its importance in the field of fashion. She spoke about the different ways in which fashion designers use the wheel to make various colour combinations for their collections. 

Starting the workshop, she showed everyone a photograph of a row of leaves varying from light to a dark spectrum of colours. She claimed that all the leaves are from the same tree, and it is nature that gives us a colour palette for every season. “Have you seen the difference in colours of vegetables and fruits you get during summer and the ones you get during winter?” she asked the participants. “The fruits and vegetables you get in summer are light in colour, and they are also high in water content, just the right things you need for the hot season. In winters, the vegetables and fruits come in darker colours. It’s nature’s way of telling us what colours we need when,” she said. 

After discussing a few concepts on how to combine colours and make colour combinations, she spoke about ‘the perfect red lipstick’. “It is a myth, there’s no such thing as the perfect red lipstick. Because there can’t be one colour that suits everyone regardless of their skin tone. Every person’s skin can be categorised into warm, neutral or cool. This depends on the level of yellow in your skin, which gives it a certain tint. Neutral colours don’t suit people who have neutral skin tones. It makes them look dull,” she said. One must use this logic while choosing the perfect hair colour if you want to dye your hair, which is why some people with dark Indian skin tones look very nice with blonde hair. 

She went on to talk about how different brands use colours to attract customers and let them know the purpose of the product. “You cannot imagine McDonald’s logo in pink and purple, or a stop sign in green,” she said, explaining how in our subconscious mind we associate certain colours with certain meanings.

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