Tampons for the new-age women
Indian feminine hygiene is taking centre-stage in mainstream discourse and this is leading to several innovations targeted at enhancing women’s health and comfort.
Indian feminine hygiene is taking centre-stage in mainstream discourse and this is leading to several innovations targeted at enhancing women’s health and comfort. One such innovation to hit the market has come from Visionaari, a Delhi-based personal care start-up which has rolled out its revolutionary feminine health and hygiene brand, Floh. Entrepreneur Gauri Singhal launched the product under the parent company Visionaari.
Catering to the ambitious and go-getter women of today, Floh has launched its first product in India — the portable tampons that provide up to 8 hours of protection. Priced between Rs 115-120 and packed individually, the brand aims to encourage more Indian women to experience the convenience of using tampons, said a press release.
Aiming to become one of the leading names in the personal care segment in the next five years, Floh is poised to roll out an entire gamut of products aimed at feminine health and hygiene in the next few years. The Indian feminine hygiene market, which has reached $340 million and is expected to reach $522 million in 2020 as per a Euro Monitor survey.
Singhal, founder and CEO, Floh said, “Young girls in India are hitting puberty at a very early age now. With the right guidance and products, they can be given an enhanced sense of comfort during menstruation. This indicates that there is a vast opportunity for newer brands such as ours to offer novel and convenient solutions in the Indian feminine hygiene market. It is quite heartening to see that within nine months of being in this space, Floh tampons have managed to find acceptance among women from diverse demographics. This is an important accomplishment for us. We are looking forward to leveraging our early-mover advantage and establishing Floh as a synonym for healthy and hygienic periods across the country.”