Taking it a notch higher
The fabrics, linings and trims are sourced directly from the best mills in Europe and the UK, with the respective certificate of authenticity. The virtual studio offers over 250 fabrics and a million combinations. The QR coded swatch cards provide each bespoke entrepreneur with an instant connect to the Bespocut supply centres
Bespocut is revolutionising bespoke men’s clothing business in India. Pradeep Kumar, founder and CEO, tells us more about the platform
Bespocut, a techno-commercial business enablement platform, is bringing about a transformation in the way designers in India create bespoke men’s clothing. Aimed at freeing the art and craft of India’s designers and tailors, Bespocut is powered by a cloud-based application that integrates the designers front end with Bespocut’s backend and logistics in such a way that they get access to globally-renowned fabrics, trims and accessories with ‘just-in time’ delivery. Now there is no reason a designer in India cannot give the same quality of bespoke clothing that is available in Savile Row.
The fabrics, linings and trims are sourced directly from the best mills in Europe and the UK, with the respective certificate of authenticity. The virtual studio offers over 250 fabrics and a million combinations. The QR coded swatch cards provide each bespoke entrepreneur with an instant connect to the Bespocut supply centres.
Pradeep Kumar, founder and CEO of Bespocut and a veteran in the apparel sector, gives us a peek into the brand.
Research is an ongoing input
“I have been in this industry long enough to know that such an offering was needed by almost everyone I spoke to. The purpose was to bring about a change and I can say that my belief and conviction have been rewarded by open acceptance and welcome,” says Kumar adding that research is an ongoing input.
The team scouts the world to source the right materials, software and practices to bring this concept to reality. “We are always meeting new fabric mills, designers and tech development teams. When we meet them, almost every person who is in the clothing business says that they have been thinking of an idea like this. That is our biggest validation,” says Kumar.
When asked how the platform will help Indian designers, Kumar says that the digital technology will enable designers to focus on their customers and their craft rather than sourcing and finances.
He explains, “Our business is a virtual model, and designers can simply order fabrics and other materials online and get things delivered when they need it. So they don’t have to stock goods and lock up their money in inventory.”
The Bespocut ‘Virtual Studio’ enables them to operate without a shop or boutique. So they can go to where their clients are rather than the other way round. Those who are starting out and have not got a large pool of money to invest in shop deposit or inventory will benefit the most.
Pointing out the challenges that he faced when he set out on his journey, Kumar elaborates, “We had to overcome years of perception that top European mills had of India. One was that many people were bringing in spurious and substandard goods and passing them off as branded goods. Some were wary about such a new concept, but many were enthusiastic and that helped set up the complex sourcing network and luckily, my personal relationships with many helped pave the way. The main challenge was to keep the belief and tell potential partners about how we are changing the way people look at the industry and how it will completely change the way people approach the business.”
The fashion industry is flooded with all kinds of products, hence it gets difficult to keep a check on the quality and price. Talking about the same Kumar says, “We have tied up with very reliable manufacturers and we directly import and stock in our own warehouse so we are clear about the quality and authenticity of the goods.”
But is the Indian market tech-savvy enough to adopt such a technology? He answers, “Our technical development team has ensured that it is simple enough for anyone who can operate a tab and buy stuff online. That’s how tech savvy you need to be.”