A tailormade diet plan for you

Debarati Palit Singh
Monday, 15 April 2019

Dr Siddhant Bhargava, co-founder, fitness & nutritional scientist — Food Darzee, says that each of their clients is given a personal nutritionist who designs their diet and guides them thoroughly

Leading a healthy life is on everybody’s mind today. People across the globe are working out at the gym and supporting it with a healthy diet. Looking at the demand for fitness-related services, several organisation are focusing on this sector. 

One such group is Food Darzee, a health and nutrition company that was launched in 2017. It’s a brainchild of four young food and health enthusiasts from Mumbai — Anirudh Ganeriwal, Devaj Jhunjhunwala, Anik Bhandari and Dr Siddhant Bhargava. Their focus is on introducing clients to a highly specialised programme — ‘Transform In 30 - The Ketogenic Way’, with a guarantee that up to 10 per cent of body weight can be sustainably lost in a span of 30 days. 

The company comprises a group of young passionate nutritionists, doctors and culinary experts who have come together to provide personalised plan for their clients. 

Dr Siddhant Bhargava, co-founder, fitness and nutritional scientist, Food Darzee, says that it’s a lot of work but because of the way their processes are placed, it’s pretty seamless. Excerpts... 

It was a very simple thought. People aren’t able to get to their health goals for two reasons — one, it being not appropriate and lacking scientific guidance and second, it takes too much effort. That is why Food Darzee was started — it made it convenient for the client to achieve their health goals.

In Hindi, darzee means to tailor and Food Darzee means tailore-made nutrition. We believe in personalisation than customisation to one’s preferences and body type. Hence the name Food Darzee.

The difference is in the way our process works. Each client is given a personal nutritionist, who designs the entire diet and guides the individual thoroughly for the entire duration. They even keep micro tailoring the diet at every step. The kitchen then follows the nutritionist’s command and measures out every single gram of every ingredient to prepare unique tasty dishes. Then our logistic team delivers the food to any location in Mumbai, Pune or Delhi. The client has zero stress about meeting his/her health goals. 

As a doctor, I can vouch for the fact that the claims that following the Keto diet can lead to constipation, high triglycerides, high cholesterol, etc are false. There is no evidence recorded regarding these. In fact, there is conclusive research proving the benefits of this kind of a diet. Secondly, I personally have dealt with over 10,000 clients and have their reports too. I firmly believe in it. And I understand the medical and health benefits and its efficacy in creating fat loss. Hence, I chose to go ahead with this. 

It’s difficult if the service wasn’t convenient. But with how easy we make it for the client to follow it, which happens because of the seamless delivery, absolute customisation and continuous support, both nutritional and psychological, by the nutritionist, we do a good job.

People following diet plans which are not suitable for their respective bodies happens all the time. With so many preachers in the industry and of course Google, people end up following diets that are not only less healthy but also harmful to the body. But all of our nutritionists are highly qualified and trained and stand for what is evidence-based and scientifically proven. Experience matters but evidence matters even more, especially in a branch like nutrition where things are ever changing.

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