Revolutionising marketing 

Amrita Prasad
Sunday, 7 October 2018

Amura Marketing Technologies, a city-based digital marketing company, has been helping organisations in various fields with marketing solutions 

We understand the monumental significance of right messaging in marketing, therefore all our services ensure crisp, credible and candid marketing,” says Vikram Kotnis, managing director, Amura Marketing Technologies. It is a city-based next generation digital marketing company, delivering end-to-end marketing and sales solutions to leading corporates across verticals. Kotnis shares more details about the company

How does Amura Marketing Technologies function and help companies, small businesses and organisations? 
We help brands by helping them with performance-driven, end-to-end digital marketing and sales solutions that grow their business through data-backed insights and real-time analytics. We invent, innovate and build solutions, creating greater digital customer experiences. We also have centres in Mumbai, Delhi, and Bengaluru that build tech solutions to help companies manage their presence across digital platforms, use algorithm-based approach to buy digital media ad space and analyse and optimise marketing campaigns in real time. 

We help our clients serve theirs better. Our engineered approach guarantees the most optimum solutions for brands through our varied services that enable business growth with increased reach, brand engagement, sales and ROI through disruptive technology solutions, proprietary platforms and products. We are operating across sectors like real estate, banking, financial services and insurance (BFSI), education, retail, manufacturing, pharmaceuticals, fast moving consumer goods (FMCG, among others). 

How was the idea of creating the platform born? 
We found that the digital marketing space was not really being tapped effectually. Technology and analytics are the non-negotiable pillars of a veritable digital firm that power content and creativity. However, most of the companies operate on the creative angle alone, lacking in technology and analytics. That’s our opportunity. The digital world is ever-growing and ever-changing, where people expect information at the click of a button. Amura was set up with the intent to help brands cope with this dynamic nature of work and make the ‘big bad digital world’ a little easier for them to comprehend.

What are some of the benefits of using AI and Big Data in the industries?
The combination of data, analytics and now AI, is pumping up the socio-economic growth across sectors. Advanced algorithms, AI and machine learning allow organisations to explain incredible value from data that was previously inaccessible. Businesses are still in the initial stages of tapping into the massive potential of these collective technologies, but now is the time to accelerate.

Real estate companies are using big data to figure out how people are conducting their property searches, what kind of tools or features are they using more, and what type of properties and areas are in demand. The main basis of big data is online search data from Google, open-data and crowd-sourcing. Even users have access to free information which they are using to find the appropriate price of the property, better areas etc. Artificial Intelligence is emerging as an effective and influential tool to bridge the gap in consumer’s perception and expectation and streamlining many other aspects of real estate such as searching the property, site visits, time taken for making a decision, buyer behaviour etc.

AI has a lot of advantages over traditional analytics and clinical decision-making practices. Big Data and AI are helping companies in exploring, targeting and identifying the areas that require focus. They help in improving administrative tasks and the way lecturers run the classrooms. It will save billions in administrative costs for institutions, reducing overhead costs and paving the way for a smaller staff to operate successfully.

What are some of the latest trends in automation marketing?
Marketing automation has helped marketers to be able to create highly effective digital marketing programmes that were impossible just a few years ago. Marketing automation tools nurture personalised content that converts leads into loyal customers and brand advocates. Technological advancements related to chatbots, machine learning and analytics derived a number of notable developments in the field of marketing automation. Some of trends are integrated behaviour-based email workflows, automated social media outreach, personalised content recommendations, and predictive lead scoring.

Why is customer relationship management (CRM) software market becoming so popular now?  
Before the introduction of technology and software to assist with this, CRM existed in the form of spreadsheets and other fundamental marketing technology options. Companies have now started to explore CRM which helps in streamlining and making the processes efficient. This ultimately results in significant savings, increased revenue. It develops relationships and communications with customers. 

CRM tracks customer interactions and contains customer contact details such as professional or company website, email addresses, social media accounts, phone numbers, and the likes. It helps in tracking customer purchase history and preferences, customer issues, concerns and comments on social media platforms. It formulates a more personalised and effective approach to interact and pitch customers and also finding and nurturing more sales leads. Detecting and reporting trends is a useful feature. It articulates real-time, data-driven KPIs and anticipates inventory demand. Without a CRM system, it’s challenging to focus on the customer.

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