As real as it can get

Amrita Prasad
Monday, 21 August 2017

Launched in August 2016, LetsVeriFy is a brand protection solution based on secure smart labels which empowers end consumers to check the product’s authenticity using smartphones. LetsVeriFy is available as a free smartphone app for iPhone/iPad and android devices.  

LetsVeriFy, an app-based software helps you spot fake products from the genuine ones.

How many times have you bought a branded lipstick from a reputed store and later found out that it’s a duplicate? Or purchased a leather bag from one of the leading brands only to realise it is just a copy? 
From cosmetics to edible items, outfits to shoes, the market is flooded with duplicates which look just like the original. Shockingly, even the authorised outlets can unknowingly sell a fake product. So how do you save yourself from being cheated?
LetsVeriFy is your answer. 

Created with an objective to deliver a striking blow to counterfeiting, LetsVeriFy, an innovative and cutting-edge application by ThinkCurve is witnessing a high growth in popularity amongst customers and manufacturers in India.  

Launched in August 2016, LetsVeriFy is a brand protection solution based on secure smart labels which empowers end consumers to check the product’s authenticity using smartphones. LetsVeriFy is available as a free smartphone app for iPhone/iPad and android devices.  

Yogesh Sharma, co-founder and CEO, ThinkCurve, says, “The reason we conceived of the app is because our markets are flooded with imitations. With the technology used in LetsVeriFy, brand loyal and brand conscious customers will be able to differentiate the real thing from the fake with ease. We’re encouraging all manufacturers and retailers to come on board to protect themselves and their customers.” 

Founded with a vision of ‘future without fakes’, LetsVeriFy is at present popular among people who buy protein supplements and sports equipment. On the manufacturers’ side, this app is also being welcomed by companies in the verticals like FMCG, electrical and electronics, fashion, automobiles and cosmetics. 
Anshu Bansal, co-founder of the company, adds, “The problem of counterfeit products has been there for a long time in market despite a lot of checks like holograms, barcode etc. The system has several loopholes which causes a great deal of financial loss, harms the reputation of the brands and thus our country’s economy. In case of edible products there could be a health hazard which is one of the worst things for a brand to sustain in the market. Thereby, LetsVeriFy is an answer to minimising the loss.”
 

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