One of a kind

Sakal Times
Sunday, 17 March 2019

Beauty brand SkinKraft believes that everyone’s skin is unique with its own characteristics and issues, so it requires personally customised products

SkinKraft was born out of two undeniable truths about the current skincare industry —  firstly, women trying to find even basic skincare products are often caught in an unrewarding cycle of experimentation, and secondly, despite growing levels of frustration among their consumers, skin care brands continue to churn out generic formulations catering to the mass market. 

Stylecraze.com, an online beauty and wellness community with over 30 million women, gave direct insight into this problem over the last five years.

Active engagement with users, both on their website and social media, led SkinKraft to understand that each person’s skin is unique. In fact, people born into the same family have different skin characteristics and people living the same lifestyle have different skin issues. Even twins have different skin behavioural patterns. This is because skin type, skin issues, skin support systems, pigmentation levels, skin damage levels, hydration levels and several other aspects make your skin unique and have to be catered uniquely. 

So, a mass produced generic product cannot be the most effective way to care for your skin. In fact, these products encourage trial and error skin care which in long term leads to premature ageing of the skin.

At SkinKraft, skin care starts with the customer. Through a holistic assessment of the customer’s skin, similar to a dermatologist assessment, they create a skin profile which defines your skin type and concerns and analyses your current requirements. A detailed analysis is given to the customer explaining the problem areas and also the ingredients required to manage their skin. 
 
What’s in a SkinKraft box?
Each SkinKraft customised regimen consists of a cleanser, a moisturiser, and a skin issue-specific product. All SkinKraft products are backed by intensive research and collaboration with Indian, Taiwanese and Japanese dermato-cosmetologists, pharmacists and pharmaceutical engineers. The products are extra gentle on your skin and are free of harmful chemical compounds and irritants such as parabens, phthalates, SLS and formaldehyde. It is not tested on animals either and are ethically produced.

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