Neetu Chandra’s production ‘Deswa’ set to release on digital channel
“Thanks to digitalisation, we decided to go ahead and release the film on the digital channel NeoBihar so that we could reach millions." Neetu Chandra said.
Actress-producer Neetu Chandra is all set to present her Bhojpuri production venture Deswa to the audience by releasing it globally on December 23. The film will be released through digital channel NeoBihar via YouTube. Deswa is the first Bhojpuri film to have been screened at 16 international film festivals and also the first Bhojpuri film to be selected for Indian Panaroma International Film Festival of India (IFFI), Goa in 54 years.
According to Neetu, there is a need for a film like Deswa to release globally including the Hindi markets. “Thanks to digitalisation, we decided to go ahead and release the film on the digital channel NeoBihar so that we could reach millions. The film will be released in English subtitles, so everyone in any part of the world, can watch it. It is important for the world to see that Bhojpuri film can also be content driven while catering to the masses,” she said.
The makers believe that by releasing Deswa digitally, the film will, most importantly, be accessible to traditional Bhojpuri and non-Bhojpuri audiences in India. Bihar CM Nitish Kumar, who had earlier watched the film, appreciates Neetu’s efforts for presenting it and praised the film saying, “I loved Deswa. This film highlights the various problems faced by the people of Bihar including unemployment, focusing on the fact that how people have to struggle with the jobs, showing the predicaments faced by them on a daily basis. The film without influencing violence or crime, in a very subtle way exhibits the conditions and does not get offensive in any way. The music and lyrics are really meaningful. I’d recommend everyone to watch the film. It’s a well presented film and I want to congratulate Neetu Chandra and her entire team.”
Deswa is written and directed by National award-winning director Nitin Chandra who is also the brother of Neetu Chandra and has assisted directors Dibakar Banerjee and Tanuja Chandra on various films.