City model Elinor Chhris says that Indian models face tough competition from their international counterparts
City model Elinor Chhris is going places, signing one big brand after another. The Nagpur-born model has been actively seen in print and TVC.
Chhris, an MBA, always wanted to be a model. “My parents wanted me to finish my studies, so I did MBA in marketing,” says the girl who has signed contract with Percept Pictures as her modelling agency.
So were her parents supportive of her decision? “Since I have joined the industry, a lot has changed. They have become very liberal and support me,” she says.
Because she is still new to the industry, Chhris says she is studying the industry. “In the first year of my modelling career, I tried to understand the industry. I was approaching agencies but wasn’t sure about how the industry and the market function, or what their requirements are,” she says.
Although she wants to make a career in modelling, she hasn’t moved to Mumbai yet. Chhris explains, “I keep travelling to Mumbai whenever I get projects but I do not prefer staying there because of the climate. I have always loved Pune. My agency intimates me before a shoot so that I can travel there. Also, I have developed a rapport with the agencies,” she says.
But isn’t Mumbai the place to be, if you want to make a career in acting and modelling? Chhris begs to differ. “If you are talented and have the right skills, people will approach you no matter where you stay. The place doesn’t matter. Nowadays, these factors don’t matter,” says the model who has shot for a TVC for Raymond International at Sunburn.
Along with working for Indian brands, Chhris is also modeling for international brands. She says that the market is pretty competitive as Indian brands and companies prefer foreign models. “Fifty per cent models in India are foreigners, so the competition is very tough. They have the structure — they are taller and also fairer. In fact, we are always compared to international models,” she adds.
Chhris is disappointed with the mindset that people have for models. She says, “Everyone has an opinion about models and their lifestyle because modelling is a glamorous field. People fail to understand that it’s a profession like any other profession,” she says. She further adds, “Initially I used to get concerned about what people thought but not any more. Now that I am getting known, the mindsets of people are also changing.”
She adds that being a model isn’t an easy job as one has to be careful about their skin and diet. “I strictly follow a healthy diet and skincare regime. I am also gymming everyday,” she says before signing off.