Marrying art and technology

Amrita Prasad
Wednesday, 12 July 2017

Instragram has revolutionised the way we take and compose photographs. With its myriad filters, engaging hashtags, catchy captions — Instagram has turned anyone with a smartphone into an artist, helping them capture everyday moments and displaying them in a virtual art gallery. Due to its power to reach millions instantly and create a huge number of followers, Instagram is one of the most preferred photography applications today. 

Instragram has revolutionised the way we take and compose photographs. With its myriad filters, engaging hashtags, catchy captions — Instagram has turned anyone with a smartphone into an artist, helping them capture everyday moments and displaying them in a virtual art gallery. Due to its power to reach millions instantly and create a huge number of followers, Instagram is one of the most preferred photography applications today. 

However, along with the virtual art gallery, now you have a chance to display them at a gallery in the city. Black Bean Engagement, along with Jumbish — an organisation that curates and promotes art and artists, is organising Insta Soirée, an Instagram-inspired photography exhibit  in the city. Challenging the perception that a photograph cannot be called ‘art’ simply because it’s on a ‘mass’ medium platform rather than a rarefied one, or that only professional photographers can produce images worthy to be labelled art, Insta Soirée, aims at providing a platform for amateur and professional photographers to showcase their creativity. 

Shankar Mridha, life coach and co-founder, Jumbish, says, “Shares, conversations and curation on Instagram, Pinterest and other visual platforms is changing the way how people interact with art. For most people on Instagram, it’s a personal gallery — carefully curated and beautifully constructed clicks.”

Insta Soirée aims to provide the creative community, including professionals, amateurs and hobbyists, a platform to exhibit and expose their talent to the world. “We are focused towards Instagram users as we want to capture the entire process of how photos are being consumed, captioned, and engaging people,” adds Alet Viegas, founder of Blackbean Engagement. 

Those who have the knack of capturing moments like a delectable meal, a beautiful sunrise/ sunset, humans, a dance form, a building facade and so on, can take part in this first-of-its-kind exhibition in the city. All you have to do is share four of your best pictures on Instagram, using hashtags #insta860 #theysee and ensure that the photographs are original and you must share their Instagram links as well.

The photographs will be further divided into categories such as food, culture, and architecture. After selection of the pictures, selected participants will have to pay participation fees. The selected photographs will be displayed at TheySee, a new-age art gallery formed by Viegas, Mridha and Rahul Chakraborty (water colourist and co-founder Jumbish).  
Divulging on the criteria on how the photographs will be selected, Viegas says, “People will select, and we will simply facilitate the process, as curators of the event. We will ensure that our audience is in for a visual treat. What makes it easy is that Instagram already has some nifty metrics when it comes to engagement, we will leverage this for our participants and selection process. We will help photographers by displaying at least 2,000 of their pictures at the exhibition and hopefully will be able to generate revenue for them.” 

Mridha further adds that the popularity of digital photographs is limited to the four walls of memory cards and digital media. “Though the internet connects them on the virtual world, an evening get-together to meet fellow photographers and create an ecosystem is rare. Besides the exposure that Instagram offers, works only in favour of established professionals. Insta Soirée hopes to bridge this gap by providing an equal opportunity to people who simply like photography,” he concludes.

ST READER SERVICE 
To participate in Insta Soirée, share four of your best Instagram pictures with  hashtags #insta860 #theysee. For details, direct message to @theysee.in or write to theysee@jumbish.in. Selected photographs will be exhibited at TheySee, 860, Dastur Meher Road, Camp, on July 16 (Sunday), 10 am

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