A unique Fashion Meet and Greet was organised recently by And All, an outfit created by Devangini Mahapatra, to bring designers, stylists, entrepreneurs, fashion bloggers and industry experts together.
During the event, Mahapatra shared insights about how the digital world functions, and what brands need to do, in order to convert online visitors into loyal customers, and clicks into profits.
The event was held at Raah Literacy and Cultural Centre where tools, technologies and trends were discussed at length to help entrepreneurs drive meaningful engagement. The role of influencer marketing, blogging and cross-niche campaigns was also explained during this insightful, interactive session. “When you build stories, there’s a fair amount of cross-niche interlinking as well. For instance, people wanting to spruce up their festive wardrobes for Diwali, will also want to buy diyas for the house,” she explains.
Mahapatra believes in creating solutions that not only address the challenges of buyers, but also influence their buying choices in an effective manner. She has been curating stories to celebrate brands on And All — a content marketing and influencer marketing platform that brings together brands and solutions through engaging content. “The idea was to create stories to make organic and meaningful narratives that can actually make a difference to buying choices,” she elaborates.
“Through this initiative, I wish to help brands and entrepreneurs leverage different options effectively to boost their online presence. The idea is to reach out to target audiences through right information and real-life solutions,” she adds.
Also present at the event was Mahapatra’s business associate Ashwini Kanetkar, who shared her views too.