Lash-ing out

Debarati Palit Singh
Sunday, 3 June 2018

Aashka Goradia launches double and triple stack reusable 3D eyelashes that have become quite a rage.

Last year Aashka Goradia announced her plans to launch her own make-up line Renee by Aashka. After working on the project for over a year, the TV actress has launched a new product — double stitched reusable 3D eyelashes. “As an actor, I have loved putting on makeup for last 16 years. You can see how many people are using this product and posting pictures, I have loads of photographs on my Instagram page. I use it too. The best part is that you don’t need additional makeup when you use these eyelashes,” she says, adding, “The biggest problem we face is dark circles and puffiness under the eyes. These eyelashes focus attention on the top of your eyes. Once you wear them, you don’t even need foundation.”

She talks about how the trend using makeup among women is changing. “Everyone loves make up. The moment you grow big enough to get an okay from your parents, you start using makeup. The trend of wearing fake eyelashes is relatively new in India. People are not used to it yet, but it adds so much to your look,” she says adding that one just needs to learn how to wear them. “It just takes three minutes to put them on and roughly 10 seconds to take them off. But you need good quality products,” says the actress-turned-entrepreneur. 

She shares that it was the process of putting makeup for her television shoots that inspired her to come up with this product. “I needed eyelashes which would stick, stay and flutter. I found that the 3D eyelashes available in the market had nothing three dimensional about them since they were not double or triple stack, but my product is. That is why people are liking using it,” says the Naagin actress, adding, “We have 14 different styles keeping in mind various Indian and oriental face structures that have differently shaped eyes.”

Talking about how most women don’t know what kind of eyelashes will suit them, she points out that the most important thing to look for in a pair of fake eyelashes, before buying them, is the band, which should be thick enough to stay stuck to your eyelid. “There are a variety of fake eyelashes you can find ranging from Rs 75-3500. So it boils down to the quality of the product, how much you’re willing to spend, how many times you can reuse it, and how it looks on your face,” says she. 
Ask her what will follow next and she replies, “We are working on eyelashes applicators because people are wearing eyelashes with pluckers that are sharp and shouldn’t be that close to your eyes. We will be launching it next month. 
Eventually, we want to work on making organic makeup products,” she signs off. 

ST Reader Service
The products will be available on 
www.reneebyaashka.com and www.nykaa.com

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