Indian and  American producers to develop strong collaborative system

Sakal Times
Tuesday, 12 February 2019

Producers Guild of India (PGI) and Producers Guild of America (PGA) recently signed a Memorandum of Understanding (MoU) to formalise their long-standing association and to commit to building a strong collaborative system of mutual exchange, assistance and co-operation between the film, television and new media sectors of India and the US.

Producers Guild of India (PGI) and Producers Guild of America (PGA) recently signed a Memorandum of Understanding (MoU) to formalise their long-standing association and to commit to building a strong collaborative system of mutual exchange, assistance and co-operation between the film, television and new media sectors of India and the US. As per the MoU, PGI and PGA will share best practices in production, shooting and promotion, initiate exchange of visits between delegations of both Guilds to evolve opportunities for better dialogue and understanding, creating a mutually conducive environment for the growth and progress of entertainment production in India and the US.

Siddharth Roy Kapur, president of Producers Guild of India, said, “This is a landmark initiative with the long-term vision to create a strong and mutually beneficial relationship between the two most prolific entertainment industries in the world. It will provide an excellent platform for the production and creative fraternities on both sides to share ideas, expertise and best practices, and will also create new avenues for creative collaboration between some of the most talented and experienced minds from both these industries”.

Kayvan Mashayekh, co-chair of the International Committee, Producers Guild of America, said, “India’s burgeoning audience is increasing at a rapid pace as the content explosion continues creating more demand for qualified producers. Servicing that need for countless projects being envisioned places the PGA and PGI members at an import crossroad in hopefully working together to make those dreams a reality”.

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