Full of pop colours, spunk, quirkiness and fun, the young fashion label Quirk Box personifies happiness. Co-founded by visual artist and creative entrepreneur Jayesh Sachdev, Quirk Box recently organised a preview and exhibition of their Winter/ Festive 2017 collection in the city.
Titled ‘Guldasta’ — Floral Stories that drape the essence of delicate opulence — the preview had everything, from sarees to maxi gowns, shirts, tops, dresses, jackets, scarves and all that one can flaunt this festive season. What makes the prints unique is that most of them have been handpainted and hand-illustrated by Jayesh and his wife Priyanka, who is a textile designer and artist. And a few have been hand-drawn and digitally recoloured to enhance the print/ look.
For Jayesh, fashion is a by-product of what he does — art — and wants to call his designs an art based-label. “The concept of introducing art as a fashion came a few years ago when I realised people do not buy art often. I also felt there is this concept of elitism associated with art and the niche audience who come to art galleries is so inhibited. Everybody has a sort of preconceived notion about art — some do not understand it, some do not appreciate it, and for some it is too fanciful. The idea was to bridge that gap,” says Jayesh who has showcased his collection at many fashion shows including Lakme Fashion Week.
“Instead of draping art on a wooden canvas and putting it up on wall, wouldn’t it be refreshing if you became the canvas and wore the art? Or you became a walking piece of gallery or a museum?” points out Jayesh who draws his artistic influences from South-East Asia where he studied art. His aim is to make art more affordable through his designs.
In the six years of Quirk Box’s existence, this is the first time that they have done florals. “We have categorically stayed away from floral prints, because it is one of the most common and popular prints. So the challenge for us was — if we did flowers, there should be something distinct about them. So, we tried to paint flowers in a different way and created outfits keeping Quirk Box’s identity intact. Flowers are in and are a huge influence in fashion currently, so through our festive collection we wanted to explore that zone and cater to both the young and middle-aged audience,” Jayesh explains.
Fabrics and colours
The collection comprises chanderi, crepe and cotton fabrics in vibrant hues. But they largely do chanderis because it is a very light and breathable fabric and suits the Indian weather. “Many people are wary of vibrant hues and pop colours but they are a sign of happiness and go well with the festive vibe as well. We also have wedding outfits in subtle colours,” he says.
print on PRINT
Along with florals, prints are also in vogue. “You can take a chance and wear print on print this season as well. You can go for printed blazers and pants in the same print and the ensemble will look fabulous. It is the look of the season internationally. Print has been in vogue for hundreds of years and has been evolving with different print styles getting popular each year. Right now, both florals and other prints are completely the in thing as also print on print. If you are wearing a long floral maxi, bring on the bling with the right accessories and get dressy all of a sudden. Florals work best for everyone and go well with our country’s culture and also our skin tone,” he advises.
Accessories and more
Priyanka says that the label is trying to create a balance between pop and subtlety. “You can wear heavy silver jewellery with any of these maxis or sarees and attend a wedding. So they work well for Indian festivals and when accessorised with a simple belt can become your brunch and dinner outfit too,” she says.
Sharing a few tips on styling for the festive season, she says that if you want to add a little bling to your sarees, you can go for sequin or metallic blouses. “Printed sarees look great with gold, silver and copper colour blouses. You can accessorise with statement earrings. You can also go for ear cuffs or a necklace. If you add a lot of accessories, you can get wedding ready. You can also style some of the sarees with blazers and belt them up for a more contemporary look. Crop top is a great idea for a funky look,” suggests Priyanka.
ST READER SERVICE
The collection is available on their website