Get Iconic!

Anjali Jhangiani
Monday, 4 June 2018

A walk-through of the newly launched multibrand store in the city

The footfall at the relatively new Pavillion Mall on Senapati Bapat Road is still picking up. But that’s all the more reason for you to go and check out the stores, so you can shop in peace. Iconic is the first store you see as you come into the mall from the windy entrance facing the MCCIA tower (and that big Crosswords store). 

The first impression about the store is that it’s well organised. At one glance, you can see everything a particular section has to offer, and then go pick up what interests you accordingly. This store can be called a mall within a mall. Spanning over 28,000 feet across three floors, the store houses over 80 brands for men, women and children. 

While the ground floor is for men, the first floor is for women and above that is an entire floor dedicated to kids clothing. While you’re browsing around, make sure to stop at the sunglasses section. Their collection includes the best products by Prada, Vogue and a dozen other very stylish, very posh brands ranging from Rs 4000-36000. 

Check out in-house brands for men like Bruun & Stengade for formal wear, Mantinique for smart casuals, JNJoy for crisp shirts, and Antony Morato and Tom Tailor for uber cool and trendy apparel for the metro man. 

A storey up, you have a neatly stocked women’s section where you can find everything from chic formal jackets to trendy crop tops, functional basics to dresses that’ll fix you for a high-society party. You can find clothes from Pune-based Maral Yazarloo’s label, and some funky tops by Label (Ritu Kumar’s ‘affordable’ line). Make a stop at the Paese counter and try on a few cosmetics by the Poland-based brand. Their in-house brand Loom Tree has some trendy jackets ranging from frilly leather ones to fringed suede ones.

The kids section is huge, and well stocked. You’re spoiled for choice. The sections here are divided by brands, which you will notice makes clothing for specific occasions (just like adult apparel brands do). For frilly princess dresses, you can count on the collection by Butterfly Bush, for family get-togethers, brunches, or going to church on Sundays, head to A Little Fable. Cherry Clouds has fancy lehenga-cholis, anarkalis and fusion wear for girls. Other in-house brands like Blue Giraffe, Tom Tailor, and Cutecumber have fresh stock of cool and comfortable vacation-wear for kids. 

The best part about the store, interestingly, is the trial area. If you’re one of those people who hates trying on clothes before buying them because of the wait at trial rooms, trust us, you’re going to love it here! The trial area is divided into two parts — a waiting room for those poor souls who hate shopping but you tag them along with you anyway, and a few changing booths. The waiting room is as stylish as a waiting room can get, and the booths have wallpapers of various European sceneries so that people who click photos with the clothes they try on inside can have a nice background. How thoughtful!

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