Of enterprising women

Alisha Shinde
Saturday, 16 March 2019

How a new generation of women is redefining India Inc.
Authors: Rinku Paul and Puja Singhal 
Publisher: Penguin 
Pages: 191
Price: Rs 299

The patriarchal society has for years held the view that the rightful place of a woman is in the kitchen, catering to the needs of every family member, because if it’s not for her, then who would do it? 

But we now know that women are much more than that. They were meant to fly, in fact, for some of them, even sky is not the limit. Be it a homemaker who is forever on her toes finishing household chores or the working woman or those who head their family businesses — women add a different flavour to the work they do. 

Daughters of Legacy: How a New Generation of Women Is Redefining India Inc tells the story of 12 headstrong women who grew up to lead their family businesses. Written by Rinku Paul and Puja Singhal, the book features stories of Ashni Biyani, Manasi Kirloskar, Meher Pudumjee, Priti Sureka, Nadia Chauhan, Tara Vachani, Lavanya Nalli, Devita Saraf, Divya Modi, Amruda Nair, Bhairavi Jani and Sonica Malhotra.

When one has to run a family business that has grown over the years into a successful one, there are challenges to tackle. The authors illustrate how these women faced and overcame challenges while managing their business and broke stereotypes along the way. Not just that, with their passion and commitment, they even managed to upscale their family businesses. 

The book also captures how, on the way to leading the business, these women transformed themselves into better versions of themselves, and proved to the world that women are no less and when given a chance, they can perform.

Behind a successful daughter are her parents. At the end of some chapters, are the letters that some of the women received from their parents, stating how proud they were of their ‘little ones’. These letters give an insight into how the parents felt about their daughters joining the family business. 

As for the women, it is not their surnames that have given them the position of privilege or the respect but the path that they themselves carved. This book is for every person out there who believes that women are equal, and if they set their heart on something, no challenge or hurdle can stop them. The stories will help change many mindsets and inspire many more. 

Related News