City-based Deepti Acharya speaks of her new clothing line Rose Couture and her passion for fashion along with a desire to create employment for young fashion graduates
Fashion has always been a significant part of our lives. We love to dress up, accessorise and look our best, especially during the many festivals in India. While we continue to buy what’s trending and keep up with the glamour world, here’s a woman who has been working on kids’ fashion and helping them dress their best too.
Deepti Acharya started her clothing line Rose Couture in October 2016 in Pune and designs outfits for kids, especially girls. “My love for children and passion for fashion led me to start Rose Couture, also with an aim to create employment for young fashion graduates from vocational colleges. I am into manufacturing of clothing line for little girls, especially party wear. I design clothes for girls in the age group of six months to six years,” says Acharya.
Every outfit at Rose Couture is “perfect for every little one for all her party occasions,” she says claiming that each one is crafted with passion and love. The brand’s tagline reads, ‘Every child is beautiful, we make them more beautiful’.
Prior to this, Acharya had worked in a fashion house for 10 years. “Two years ago, I left my job with a heavy heart. While walking out of the door, I hoped things would be okay for me. As I got closer to my car, I knew hope wasn’t going to land me my future. I soon found my place. I love working with people who respect each other,” she narrates.
“You can control, surround yourself with a strong support system, and know that your next success is right around the corner when you make a decision,” she shares. A graduate of School Of Fashion Technology, Pune (SOFT), Acharya wanted to explore more opportunities and break the monotonous work style. That’s when she decided to get into entrepreneurship, aiming to create employment.
The working and challenges
Starting on your own is often difficult. How did she manage to overcome the initial anxiety? “Having the experience of designing, product creation on the basis of understanding the pulse of the market wasn’t difficult. The difficult bit was entering into the ‘entrepreneurship mindset’ after being employed as a designer for more than a decade,” she explains. From sourcing the team to the legal aspects of the start-up, every day has been a new learning for Acharya.
Rose Couture sells its products through major e-commerce portals like Myntra, Amazon, First Cry, Hopscotch, etc and select retail outlets. Focusing on customer needs, maintaining the quality and value for money have been their priorities.
Acharya’s team comprises mostly fresh fashion graduates. “I want to make sure that they get the right exposure. We are a team of nine, mostly women. With growing work opportunities in hand we are growing day by day. I have a tie-up with a local vocational college from where we get interns and on the basis of performance and dedication, we offer them employment,” she elaborates. She is also associated with Chrysalis, an organisation “where I am learning to grow holistically in life along with work growth. Spiritual growth is important to me.”
Starting to take decisions, standing strong in difficulties, believing in leadership rather than bossing around, trusting the team, aiming to grow by touching lives, breaking my comfort zones — have been the markers of her path to success, says a confident Acharya.
The Road ahead
“Like any other start-up in its first year of work, registering the business, sorting the legal stuff, building a consumer base and getting basic systems in place are things we have focussed on. With growing work in hand, we will soon reach our break-even point,” Acharya believes.
The world of Rose Couture is now full of colours, drawing inspiration from little girls.
“A promise is a promise for us and we keep it through the quality of our products.
We believe that the number of products we create is equal to the number of smiles we create on the faces of our little shoppers,” says the young entrepreneur.
Throwing light on her plans, she says, “I want to expand Rose Couture to the retail segment pan-India. I see at least 30 to 50 fresh graduates working for this apparel soon. As of now, we only design occasion-based wear but I would also like to get into designing casual wear for little girls.”