From digital space to return of the veterans, Rajan Shahi analyses TV’s last year

Sakal Times
Monday, 1 January 2018

From variety on television to exploring the digital medium, 2017 brought in a lot of new tends in the television industry. Rajan Shahi, producer of Yeh Rishta Kya Kehlata Hai which is probably one of the longest running shows on TV, says that he has observed many changes in the last one year.

From variety on television to exploring the digital medium, 2017 brought in a lot of new tends in the television industry. Rajan Shahi, producer of Yeh Rishta Kya Kehlata Hai which is probably one of the longest running shows on TV, says that he has observed many changes in the last one year.

To start with, Shahi says that one of the major trends is that long running shows continue to enjoy good ratings. “One very consistent trend of 2017 was that shows, which have been running consistently, garnered good TRPs. They are the backbone of the channel. These are shows like Yeh Rishta... and Ye Hai Mohabbatein on Star Plus, Kumkum Bhagya on Zee TV and Taarak Mehta Ka Ooltah Chashmah on Sab TV,” he says.

The producer adds that different show genres were introduced in TV. “Another trend is that a lot of shows started and quickly shut. But a lot of supernatural, mythological and historic shows were loved by the audience. There’s a lot of variety on every channel,” he says.

The onscreen chemistry shared by the lead actors was also a highlight of last year’s shows. “The top-rated shows are relying on the chemistry shared by the leads. A lot of shows have seasoned actors and successful shows are running because of the chemistry shared by the actors. Karan and Divyanka, Nakkul Mehta and Surbhi Chandna, Sriti and Shabbir are amazing together on screen,” says Shahi.

A lot of seasoned actors also made a comeback in 2017. “I saw less of newcomers working in shows; television is once again working with old actors. Good actors are coming back and are in demand,” he says.

The foray into digital space was an amazing advancement. “A lot of makers are going towards the digital platform with the kind of story they want to tell. It would be explored much more this year,” says the producer.

However, Shahi adds that the constant change in ratings have been putting a lot of pressure on show makers. “One trend which I saw was that there was a pressure on the channels every week, in terms of consistency in TRPs. The fluctuations happen every month or every week and television has been on its toes. There will be a lot of change in the way we approach television shows now because of the competition. There will be a huge pressure on the makers and also the budget. I think cost-effective shows will be looked into seriously and a lot of shows, which are not getting good ratings, will be stopped,” he says.

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