Creating a legacy of style

Amrita Prasad
Sunday, 23 July 2017

At Vogue Wedding Show 2017, ace stylist Anaita Shroff Adajania will conduct a masterclass to decode the season’s top trends, address wedding wardrobe woes, and give away other handy tips to brides

At Vogue Wedding Show 2017, ace stylist Anaita Shroff Adajania will conduct a masterclass to decode the season’s top trends, address wedding wardrobe woes, and give away other handy tips to brides

From making Hrithik Roshan look dapper and Aishwarya super stylish in Dhoom 2, to giving Deepika Padukone a complete makeover in Cocktail, Bollywood stylist and costume designer Anaita Shroff Adajania is known for creating iconic looks of stars. The Dhoom series, Being Cyrus, Love Aaj Kal, Tamasha, Dear Zindagi and Finding Fanny are some of the films that display her creativity.

She has also been styling celebs for leading fashion magazine shoots. Anaita has three high-profile styling careers in three different industries: publishing, advertising and films.  
She also did a few minor roles in Dilwale Dulhaniya Le Jayenge and Kal Ho Naa Ho. However, being a stylist is not a cakewalk. “Very often your time is not your own because you’re on call as per the celebrity’s availability whose timings again depend on the shoots. But I love what I do,” says Anaita who is married to filmmaker Homi Adajania and is also the fashion director of Vogue India.

At the Vogue Wedding Show 2017, which will take place from August 4-6 at Taj Palace New Delhi, Anaita will conduct a masterclass for brides to look their best on their D-day.
We catch up with Anaita to know more about the show and what goes into designing a look:

What impact does the Vogue Wedding Show have on style and glamour in weddings today?
Carefully curated by us, the Vogue Wedding Show is the only place where multiple top designers, jewellers, experts, planners, and wedding specific brands come under one roof. I think that in itself makes the wedding planning process easier for the bridal party.

Tell us about your journey from playing Kajol’s friend in DDLJ to becoming one of the most sought-after celebrity stylists and fashion director of Vogue India.
I have always been a stylist at heart, it’s something that comes to me very instinctively. I began styling in a scenario when styling didn’t even exist as a profession. By now, I have worked with over 30 stylists who have all gone on to work independently as professional stylists. Today, I work with Vogue, so what more can I ask for!

How has bridal wear evolved over the years?
In my opinion, bridal ensembles have evolved from being purely traditional to becoming more versatile owing to the diverse ceremonies families indulge in today. While for the main ceremony, brides generally prefer conventional and traditional, the other events and festivities have a plethora of styles and trends to choose from.

What are the most common mistakes that brides and grooms make while dressing up for their wedding?
It’s best not to be too trend-driven when picking your outfits, because years later, when you look back, the memory looks rather dated. So, my advice is to follow your instinct. For instance, if fringes are in, it doesn’t mean you ought to wear a fringed lehenga. People often get swayed into making their outfits very heavy. Even if budgets are not an issue for you, veer away from using more of everything — more embroidery, more colour, more embellishments. It tends to take away from the couple’s natural beauty.

How can they create the perfect balance between what’s in vogue and what looks best on them?
The most important thing a bride needs to keep in mind is to retain her individuality and to really stand out. What she chooses to wear should reflect her own personality. Someone who prefers wearing pastels everyday should opt for pastels even for her wedding. While someone who normally wears bold colours should opt for a bright red or an emerald green attire on their wedding day. In my opinion, what’s trending right now is subtlety — it’s all about having an old-world charm that is eternally stylish.

Today, every designer is creating outfits blending the traditional and modern. What is your take when it comes to styling for brides?
Luckily, in Indian weddings, there are so many ceremonies that the bride and groom have ample opportunities to experiment. For instance, at the mehendi, you can mix silhouettes, ditching the classic lehenga-choli. Brides today are also wearing embroidered, wide legged pants with short kurtis ditching the dupatta. Ones with fitter bodies are wearing shorter tops to go with their lehengas. For pheras, every bride wants to look traditional with varying colour palettes that go from peach, red, orange to dusty green. Of course, the most important thing is to have fun along the way.

What is your advice to modern-day brides who want to look their best?
Comfort is key. If a bride is wearing a lehenga that is too heavy or where the reverse side of the embroidery pokes her, then she is not going to have a good time. You should enjoy your wedding. A little trick is to opt for wedges or block heels under your lehenga — the length will hide it and you’ll still be comfortable throughout.

What goes on in your mind while styling or creating a look for a film?
Rather than creating trends through films, it is important to take several aspects of the protagonist into account — like where the character comes from, the socio-economic background, the personality. In this way, styling helps brings out the persona of the character, keeping it true to the requirement of the storyline.

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