Delhi-based designer Ravish Kapoor’s eponymous brand is all about bespoke invitation cards. Be it for weddings, anniversaries, baby showers, birthdays or even inauguration parties, the creatively-designed cards stand for innovation, style and elegance. A pioneer in designing out-of-the-box invitations, Kapoor, who will be a part of Vogue Wedding Show 2018, to be held at Taj Palace, New Delhi, from August 3-5, has ushered in a new trend of personalised, exquisite invites that make the guests go gaga over them!
Kapoor says that nowadays couples opt for customised invites which talk about the event — be it the destination, venue, decor or pre-wedding ceremonies. When it comes to customisation, the invitation card will always have something to say either about the couple or about the wedding. “Through the invites, some couples tell their story — how and where they met, the place they dreamt of getting married or the destinations they travelled together, others give a teaser of their wedding,” he explains.
When asked how can one add a personal touch to the cards he says that whatever defines a couple’s personality — be it classy, fun loving, traditional or modern, it can be incorporated into their invites. “While a classy, sophisticated person will opt for minimalist design, a fun-loving person will opt for invites with more colour and fun elements in them. There is room for everyone!” he says.
About current design trends he says that florals are back. “Couples are focusing on florals and tropical-themed invites, be it a traditional or a destination wedding,” says Kapoor. Lotuses, roses, marigolds, tulips or a mix of floral patterns from the wedding décor are very popular for wedding card invites. “We have designed invites inspired by vintage exotic English flowers, the contemporary tree of life, and botanical gardens, among others — by either painting each insert or using different print techniques as enhancements,” Kapoor says adding that when it comes to colours couples are choosing more pastels this year.
An invitation card is not only about aesthetics but the idea is to use it in multiple ways. To give an enhanced experience to the guests, keepsake suitcases have become popular too. “One of our most elaborate designs was that of a brown traveller suitcase made of wood, as a lot of people ask for an invite which they can retain for a longer period of time,” says Kapoor. They made variations and designed a few suitcases with cardboards that could be used for a wedding or cocktail invite and also designed an album box for a photographer with multi layers to keep various goodies.
“Eco-friendly invitation cards also have a fair demand today, as there are new-age couples who believe in the cause of saving trees,” Kapoor says. However, Indians are still very rooted and traditional in their approach. The majority of people still prefer conventional and traditional wedding concepts so tangible wedding invitation cards are here to stay.
He points out that while adding a personal touch to invitation cards, brides and grooms must allow the invitation to be an introduction to their sensibilities as a couple. Couples can make it more personalised by adding the guest’s name in the insert.
Kapoor, who designed the invite for Sonam Kapoor and Anand Ahuja’s wedding, says that the couple was very specific about what all the design must entail. The event décor was going to be about botanical flowers and trees, so they used inspiration from 18th century botanical prints and wallpapers that they had seen at a museum in Paris. “We zeroed in on a colour palette, a celadon green with a light wash of the ocean representing Mumbai,” says the ace designer pointing out that each ceremony had a specific tree representing it.
Giving tips on what people should keep in mind while selecting a design, he says, “Couples must definitely keep in mind that the invitation card and accompanying gifts set the tone for the wedding.” He says that it is best to plan well in advance and narrow down on themes and styles for a cohesive final look. Since budgets play a vital role, Kapoor says that it’s essential to discuss this with your designer at the very onset.
When it comes to customisation Kapoor says that there is nothing like more or minimal, it’s about personal choices. “The term ‘luxury’ varies from couple to couple but for us ‘luxury’ is in each detail in whatever design we do,” he says.
But one request, which is common among his clients, is to create a keepsake invitation that can be reused once the wedding is over. Talking about the challenges that he faces while designing invitations, he says, “Each invite we customise is challenging, as we have to really understand a client’s need and put together each and every piece to create something that will make our client say ‘wow’.”