The bubble delight

Amrita Prasad
Sunday, 1 July 2018

The recently opened outlet of London Bubble Co. on FC Road offers a delightful range of speciality  waffles, milkshakes and pancakes

If waffles is your go-to dessert, then recently opened London Bubble Co. (LBC) on FC Road is where you should be headed to satiate your cravings. The venture by Gobble Me Good, opened its first branch in Juhu, Mumbai, in October 2017. 

This vegetarian cafe not only specialises in bubble waffles, it also offers an amazing variety of bubble milkshakes and pancakes. Saurabh Rathore founder and CEO, Gobble Me Good, and the brain behind the London Bubble Co. says that the idea is to offer Puneites a broader experience of waffles. “When I was in London, I checked out the Bubblewrap Waffle there. They serve what that suits their palette, such as Matcha Icecream. For us, the challenge was to bring a few changes that make our products international, but simultaneously suit Indian taste buds. We have to understand that India is predominantly a vegetarian country, so the menu has been curated accordingly.  We wanted to respect the sentiments of those who don’t eat meat, and everybody should be able to enjoy what we offer,” says Rathore. He spent  about six-seven months understanding the market, the taste of people and how he can tweak his products so that it appeals to Indians customers. 
Black Jack is their signature waffle. It is made with dark brownie waffle and served with charcoal gelato. In fact, most of their waffles are served with gelato. While most waffles in the market are served with factory-made icecream, LBC wants to keep everything as fresh as possible with serving gelato that is made in-house. 

The outlet is designed to bring in the street culture of London with a hint of the Victorian era. “The concept originated from London and thus we wanted a theme that is more English. You will find that the LBC interiors are very youthful and vibrant as we largely appeal to the youngsters. However, we didn’t want to miss out on the old school London and thus you will see a lot of contrast within the space,” adds Rathore. Check out the posters and graffiti for a taste of London sass. 

The trend of waffles has been evolving in India and people are now ready to go beyond their usual choices to experiment and try new things. So what’s so special about the waffles that LBC offers? “Waffles have been experimented upon in terms of flavour but what was missing was the craziness. We introduced the trend of Bubble Waffles in India and got people hooked to it,” says Rathore.  

The specialty of London Bubble Company is the variety they offer — Bubble Waffle Wraps, Pocket Waffles, Bubble Milkshakes and so on. If you are someone who loves to explore different flavours, LBC will leave you spoilt  for choice. The outlet has a range of berry flavours too — Bearberry, Blueberry Cream Cheese, Strawberry, Wild-berry. Take your pick. 

If you are a chocolate lover, treats like Rush Lady Rush, Death by Chocolate and Magic Waffle are heavenly treats. Apart from these options, LBC has the London Bubblegum and Gimme Nutella, that are must to try.  LBC is the perfect place to visit if you are craving for good desserts — it provides you with an urban dessert which is light on the pocket and great on taste.

London Bubble Co. is  located at Madhuban Apartments, FC Road, near Vaishali Hotel. It is open between 10.30 am and 11.30 pm.


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